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On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Today’s digital consumers want more than one-way messaging.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
PLNT Burger further incentivizes plant-based purchases by turning that data into a loyaltyprogram, rewarding customers with free food for amounts of water or land “saved.” The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. Congratulations. without interruptions.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data. As of 2024, over half of U.S.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant.
Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Consumer insights: Beyond the basics, think about why people dine at your restaurant. Consumer behavior is constantly evolving.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. By setting clear goals, prioritizing the right channels, and making adjustments strategically, you can maximize your marketing dollars and drive more traffic to your restaurant. Increase sales by promoting high-margin menu items and special offers.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can encourage customers to share their dining experiences through videos to amplify your reach and credibility.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyaltyprograms are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. 17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences.
I launched an internship program where I mentored marketing students in exchange for project help. Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. “That’s the difference. .” The service industry truly saved my life.
Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies.
They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. Restaurants that adapt to this digital transformation gain a competitive advantage , broadened customer base , and improved cash flow while keeping up with modern dining trends.
Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. Additionally, sending holiday greetings with personalized messages can further enhance customer loyalty and engagement.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits.
Introduction Upselling techniques in restaurants are where servers suggest additional or premium menu items to enhance the dining experience. Strengthens Customer Loyalty When guests receive personalized service, they return. Focusing on High-Profit Items Training programs should emphasize selling premium offerings.
And we’re not talking about sausage and mushrooms. In an industry that thrives on competition and customer expectations, success when starting a pizza shop is built on a foundation of core principles. At IndoorMedia, we love pizza and are privileged to support pizza restaurants nationwide. Only exceptional pizza has that power.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customer experience.
Joe Nicholson was a manager and tech consultant at one of the busiest restaurants in Sacramento, CA—Tower Cafe. Now, as a copywriter at SpotOn, he helps restaurant owners and managers learn how to run a more profitable operation. Restaurant P&L statements can be downright confusing. Prime costs. Contribution margins.
They may choose to dine out when they don’t want to cook, but they may also not want to dine in. A sign up for your loyaltyprogram. #2: Today, you can expect that your customers are always looking for convenience. So, that’s where carry-out services come into play. It’s the central hub for your carry-out service.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. He previously was arrested in Chicago after reportedly attacking his ex-wife. By Lisa Jennings on Jun. Photo courtesy of Konro. Members help make our journalism possible.
For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Stuff your website with keywords and other content that relates to what prospective customers are likely to be looking for, and watch the orders roll in. I’m being sarcastic, of course. Abdow said in an interview.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve For Small Eateries, It’s About Focusing on Fundamentals.
When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Digitize your loyaltyprogram instead of relying on traditional plastic loyalty cards. Another option for personalization?
If everyone is advertising “value,” is it really value? How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.
Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. A majority of restaurants have shut down in-person dining and are relying more heavily on online orders and delivery. Loyaltyprograms aren’t new by any means, but a shift to zero-party certainly highlights their importance.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
It may take a moment out of a busy day, but the results of that gesture can be extremely valuable the next time those customers are deciding on where to dine. Anticipate the Customer’s Needs Different customers will have different preferences when it comes to their dining experience.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience. But precisely, how can you determine what customers want?
In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyaltyprogram. To entice your customers to come back, offer them access to a restaurant loyaltyprogram of your own. According to ChowNow Internal Data, diners with loyalty memberships order 2.5x
But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Darker, richer colors work well for an upscale dining establishment, and bright, cheerful colors are ideal for a family restaurant. Color Choice Matters.
Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. How Are We Ranking in Search?
As you review your technology solutions for 2022, ensure your POS systems can handle gift cards among your other payment methods to ensure a smooth, enjoyable purchase experience, whether your customer orders online, dines inside the restaurant, picks up at the door, or pays from their cars. Offer Your Restaurant Gift Cards Digitally.
Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. Loyalty Rewards. Restaurant loyaltyprograms , when done correctly, can increase repeat sales. Engagement on Social Media.
After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Application of Blockchain in the Food Industry.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).
In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.
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