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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day. Up the personalization ante by providing QR code ordering.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. If everyone is advertising “value,” is it really value?

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"You want to advertise where your customers are already looking. Utilizing customer data stored in a restaurant’s POS system can help you better understand your customers’ ordering habits and create promotions and coupons based on their favorite menu items and ordering history.

Marketing 471
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The Effects of Inflation on Restaurants and How to Combat Decreased Demand

Modern Restaurant Management

With higher menu prices, consumers perceive the value gained from restaurant visits to be much lower and choose to spend their time/ money elsewhere as a result. Advertising before, during and after these key dates can help restaurants drive traffic at a time when people are more likely to spend.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back. Seventy five percent of consumers say they favor companies that offer rewards.