Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Simplify Their Lives.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. What is AI-powered emotional targeting? Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Restaurant Business

JUNE 17, 2025

Is that a good thing for restaurants? 17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. 17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. By Joe Guszkowski on Jun. By Joe Guszkowski on Jun.

Leadership 185

Leadership Advertising 2025 Reservations 185

Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 450

2025 Fast Casual Food Customer Experience 450

Restaurant Business

JUNE 13, 2025

Consumers still want great in-store experiences, even if they don’t always use them. Consumers still want great in-store experiences, even if they don’t always use them. Buyers appear eager to take on certain types of restaurant chains.

Operations 227

Operations Leadership 2025 Fast Casual 227

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

DECEMBER 21, 2020

Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. All restaurants will need to understand their consumer and know the new customer journey better than ever before. Digital advertising will become high priority. Dining areas will shrink.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity. Flexibility.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Restaurant Business

JUNE 11, 2025

The Atlanta-based company is hoping that more modern food and restaurants will help its brands break through with younger consumers. And, like the rest of family dining, they have been losing customers. That means you can now get boba at Perkins. By Joe Guszkowski on Jun. Systemwide sales fell 5.3% at Perkins last year and 6.4%

Fast Casual 185

Fast Casual Front of House Back of House Leadership 185

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

DECEMBER 31, 2024

More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. Meeting these consumer expectations and employee needs is pushing restaurant franchises towards artificial intelligence and automation.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

APRIL 14, 2025

By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. Expanding Operational Capacity to Meet Higher Demand When customer demand increases, businesses that do not scale up quickly lose valuable opportunities to competitors.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

MAY 5, 2022

Cryptocurrency has real-world applications in the food industry, with restaurants using it to create new and exciting foods for their customers and find ways to use crypto as payments. Quiznos teamed up with digital asset provider Bakkt to allow customers to pay in Bitcoin. Enhancing customer experience. Camboflare.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

7 Shifts

OCTOBER 28, 2021

Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. Advertise where your candidates are. Which leads us to.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. Should the customer expect to be served familiar, traditional dishes, or challenging artistic creations by an award-winning head chef?

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. "Local restaurants are such an important part of our communities, and we are committed to helping connect them with even more customers during this challenging time."

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can encourage customers to share their dining experiences through videos to amplify your reach and credibility.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Can't touch this. Can't touch this. Restaurants vs. delivery services.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

AUGUST 4, 2020

The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. What consumers want – quality, convenience, and value – hasn’t changed, but the way restaurants deliver this experience has.

Marketing 322

Marketing Online Ordering Customer Experience Consumer Goods 322

Modern Restaurant Management

JULY 1, 2020

Consumer Interest in Restaurants is Shifting Quickly. Takeout and delivery has continued to sustain interest on Yelp, still up 148 percent based on consumer interest relative to pre-pandemic levels. What Consumers Mean by 'Safe' Recent research conducted by Ecolab Inc. Diners are Ready, but Concerned.

2020 450

2020 Travel Food Safety Consumer Goods 450

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 450

2022 Food Supply Back of House Kitchen Safety 450

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. This year we learned that guests are still seeking that experience even if it needs to move outside of the traditional indoor restaurant setting. Shasta, California.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

FEBRUARY 10, 2020

Good Food Restaurant Scorecard. 42 of the country’s favorite fast food and restaurant chains still don’t offer a plant-based entrée, according to a report released today by The Good Food Institute (GFI). The third annual Good Food Restaurant Scorecard ranks the top 100 restaurant chains in the U.S.

Hospitality 459

Hospitality Food Consumer Goods 2019 459