Modern Restaurant Management

AUGUST 14, 2023

Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases. Any time your business creates marketing materials or modifies the dining room, it should be cross-referenced against the brand book.

Social Media 167

Social Media Book Customer Experience Design 167

Modern Restaurant Management

JANUARY 9, 2024

Banks have been reducing exposure to small businesses ever since the pandemic, and now with higher interest rates putting pressure on bank deposits and greater regulatory scrutiny, banks are reducing their loan books even more. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 194

Employee Relations Small Business Advertising Customer Experience 194

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

7 Shifts

JULY 10, 2020

A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Social Hospitality

MAY 6, 2020

The luxury hotel, where rooms typically top $1,000 a night, closed at the end of March and is not taking new bookings. Social Kitchen & Craft Bar: Giving Back to the Community. Social Kitchen & Craft Bar in Costa Mesa, CA is providing free meals to feed all laid-off and furloughed hospitality workers.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

DECEMBER 14, 2020

IndoorMedia has always focused on helping people grow their business through smart advertising, and right now, it’s more important than ever to invest in proven tactics. Additionally, news channels will post to their websites or social media when they need to interview sources for stories.

Small Business 144

Small Business Social Media Coupons Advertising 144

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. These are just a few channels to consider for your marketing strategy.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Sling

NOVEMBER 24, 2021

1) Build Buzz With Social Media. Social media is one of the best ways to reach a large audience for your grand opening. Spread the word via mainstays like Twitter, Facebook, Pinterest, and Snapchat, but don’t forget local social media apps as well. 5) Don’t Neglect Traditional Media Channels.

Small Business 148

Small Business Social Media Advertising Events 148

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. What social media platforms do they use? Social media marketing.

Seating 221

Seating Email Marketing Marketing SEO 221

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Goliath Consulting

SEPTEMBER 7, 2023

Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes. Mobile Optimization: The Pocket Sommelier With mobile searches surpassing desktop, it’s essential to: Streamline the booking process. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Book in advance, or wait half an hour for a table. Emphasize Best-Selling Items. Net result?

Marketing 227

Marketing SEO Front of House Website Management 227

Social Hospitality

MAY 6, 2020

The luxury hotel, where rooms typically top $1,000 a night, closed at the end of March and is not taking new bookings. Social Kitchen & Craft Bar: Giving Back to the Community While many restaurants are ramping up their takeout options, some are going above and beyond to serve the community. who’s keeping us safe and prepared.

Hospitality 195

Hospitality Airlines Healthcare Hotels 195

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience.

Point of Sale 397

Point of Sale Back of House Document Download 397

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Indoor Media

JULY 15, 2021

They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page. In addition, 503,000 different businesses are paying for advertisements on the platform. Research billboard advertising in your area.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Modern Restaurant Management

DECEMBER 28, 2020

Starting in April, our data shows that venues will be booked 7 days a week. Typically, people book a month out for an event, however we will start to see a lot of bookings be made in the same month that they are occurring. With the proliferation of social media, it is understandable. Restaurant Group.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising. To drum up user-generated content, consider running a social media contest. Focus your social media marketing.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Get Beyond

OCTOBER 24, 2023

Look at your books and track sales for the past few months or up to a year if you have it. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself. If you regularly run ads on social media, consider increasing your budget to get more eyes on your business.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

The Restaurant Times

SEPTEMBER 22, 2021

Social Media Integration . Social media marketing is a great way to engage your customers daily. Everyone relies on social media sites like Facebook, Twitter, Instagram, and Pinterest to search for a good restaurant. Your social media platforms should link back to your website as well.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. Specific : “increasing sales and social media followers as much as possible” is too generic. Some operators would book these discounts as a cost of sales. There is no golden rule.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

NOVEMBER 9, 2022

Restaurants often use social media to target users. Footer : share the links to your social profiles and website along with any legal disclaimers. This way, you might go from another restaurant brand to a part of someone's life while earning free social media PR. Strong ROI based on low-risk and high-rewards.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Times

OCTOBER 5, 2021

Social Media Marketing. Social media on its own is an entire world. If you want to become successful, an active presence on social media is a must. Try some of the listed tricks to manage your social media presence if you’re new at this. This could result in a lot of qualifying sales. .

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant Clicks

JANUARY 24, 2020

Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . seated diner booked on OpenTable or $0.25/seated seated diner booked on your restaurant’s website. Because Yelp doubles as a review platform, however, keep in mind that reviews will affect your bookings. .

Reservations 78

Reservations Email Marketing Social Media Book 78

Foodable

DECEMBER 16, 2020

The restaurant was packed every night and fully booked for the upcoming wedding season. Dead End BBQ swiftly reopened , had the staff return, and increased its social media advertising. “I don’t cook barbeque to make money,” says Ewart. “I I cook barbeque to justify my life.” Pre-pandemic, Dead End BBQ was booming.

Coaching 96

Coaching Social Media Small Business Advertising 96

Tableo

JULY 11, 2023

Effective happy hour promotion Take advantage of online platforms and social media Use social media to interact with your audience, provide appetising food and drink photographs, and announce and promote your happy hour specials. Read our post on digital marketing domination for more ideas.

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

EATER

JULY 29, 2023

The latest dangerous internet challenge Some people are calling the borax challenge “the Tide Pod challenge for boomers,” referencing the 2018 moral panic about teens filming themselves eating Tide Pods for social media clout. Misinformation also benefits from the cycle of a controversial social media trend.

Social Media 98

Social Media Article Advertising Influencer 98

Future Food

FEBRUARY 25, 2020

In terms of communication of the customised offer, most food business cannot afford to “advertise” using mass market communication channels like TV, radio and print media (newspapers, magazines etc) to push their message far and wide. Restaurants advertising themselves on Zomato. Providing Key information to all Zomato uses.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

EATER

MAY 3, 2024

For an introverted writer, going on a book tour was a shock to the system. The podcasts I listened to advertised mushroom powders and nutrition powders. Vital Collagen, a product of Vital Proteins, is one of the most visible brands on social media. At times I was asked invasively personal questions.

Healthcare 97

Healthcare Online Ordering Food Order Influencer 97

Bingage

APRIL 24, 2022

That will create buzz and make people book their tables immediately. You can give a pre-booking option for better convenience. Share the love and moments on Social Media. To book your table contact – 751666 *. Host an Event, Something like a cooking class, or Artistic seminars for Moms.

2022 98

2022 Point of Sale Seminar Customer Experience 98

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Not only is it easier for diners to book a table, but it also provides you with tools to manage the restaurant’s seating capacity and turnover rates effectively.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. That’s where you should be advertising and staying at the top of their minds.

Social Media 105

Social Media Front of House Advertising 2022 105