Lost in Translation? Why Conscientious Menu Language Matters
Modern Restaurant Management
DECEMBER 3, 2021
Provide a glossary or pronunciations. Mexican torta shop Güero does this by adding a brief nod to the origins of its ahogada torta: “Our version of the Jaliscan classic. Messy and spicy!” French bakery St. Honoré offers a tip next to the kouign-amann in their pastry case: “Pronounced kween-amón.”
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