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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Chick-fil-A and Starbucks show broad appeal across regional markets.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Sales velocity is now -5 percent vs April 10, 2021. Sales velocity is now -3 percent vs April 10, 2021. Sales velocity is now -7 percent vs April 10, 2021. Sales velocity is now -7 percent vs April 10, 2021. Sales velocity is now -4 percent vs April 10, 2021. California.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Optimization of NAPs.

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Successful Restaurants Leverage Their Digital Ordering Channels

Modern Restaurant Management

Research company eMarketer forecasts that by the end of 2021, there will be 44.1 Digital ordering channels are vital for your restaurant’s success in 2021. Whether customers order via text to order, online, or through an app—these orders will automatically connect to your restaurant management system. and up to 53.9

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Outside the Four Walls: A Sudden Shift in Behavior

Modern Restaurant Management

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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12 Best Ways To Get Your Restaurant Noticed

7 Shifts

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.