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Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check socialmedia to find new dining experiences.
Consistently delivering safe dining experiences requires a total re-think of processes and service standards, then the skills and behaviours required of both managers and team members. Everywhere a potential customer is in contact with your brand- socialmedia, the website, a phone call, the entrance.
Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.
What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through socialmedia channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.
Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website. Just make sure your staff is hyped and trained upwhen done right, these promos move fast.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. Socialmedia is key when promoting your restaurant.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
Promote your safe practices on socialmedia. Therefore, post your health inspection reports on your website and socialmedia platforms. Commit to ongoing training. All workers must be trained in food safety, not just upon hiring, but throughout their tenure. Audit differently. COVID changed that.
This should include clear roles and responsibilities, outlining what needs to happen and who will manage each activity (e.g., who will manage communications to different stakeholders, who will notify supply chain partners, etc.) Train your team. Data is integral to recall management. Leverage tech tools.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. From socialmedia, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information.
That’s why socialmedia can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and socialmedia is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on socialmedia.
Time Management: 80% of tasks completed often come from 20% of the effort. Does every cook prepare each dish exactly the same as the chef trained them to? To ensure guests leave happy, invest in regular staff training and implement quality checks. Wealth Distribution: 80% of wealth is often held by 20% of the population.
” Restaurants must elevate safety and cleanliness protocols, train employees about new processes and policies, track compliance, and implement immediate corrective actions, as needed. Enforce social distancing and require appropriate personal protective equipment (PPE) based on the guidelines for your jurisdiction.
And now, as the pandemic subsides, and customers return to restaurants in growing numbers, owners and managers are dealing with another crisis: being short staffed. Proper Training Is Paramount. First, and most important, what type of customer service training have you given your employees? Here are a few suggestions.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
With proper training and employee manuals in place, these roles do not need to be filled in-house. Tasks such as managing Accounts Payable and Accounts Receivable, handling ledger entries, and invoicing can easily be handled by co-sourced employees. Accounting. Hire an outsourced employee to help.
Trust is built when company leaders demonstrate a strong commitment to food safety and provide the necessary resources – including training, tools, equipment, and support – to ensure compliance with regulations and best practices. Build Trust One of the foundational pillars of a robust food safety culture is trust.
Once established – do not sacrifice what you have invested the time in developing. [] FAILING TO INVEST IN TRAINING. Training ALWAYS pays back in dividends. Train to your standards and be very clear. Every employee needs to be trained and most relish the opportunity to learn and get better at what they do.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. Train your staff to build other taking points. How much do you spend on creating your website and promoting it online? Let the pictures speak a thousand words. Create a Conversation Trigger.
So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. Direct online ordering system A direct online ordering system is built specifically for your restaurant, allowing customers to place orders directly through your website or app.
Novel ways to deliver everything from orchestral music to personal training and therapy/addiction treatment have made the rounds as viral socialmedia videos or popular articles. Imagine a local personal trainer that works via in-person training sessions exclusively.
Modern Restaurant Management ((MRM) asked Lindsey Yeakle, Gluten-Free Food Service (GFFS) Program Manager, Food Safety at Gluten Intolerance Group (GIG), what restaurants need to know about gluten-free options. A server should be properly trained to answer questions about the menu.
Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Train your staff to ask for reviews at the end of a meal when customers express satisfaction.
The power of social proof. With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. Leave us a review!
Invest in Staff Training The cornerstone of excellent customer service is a well-trained team. It’s easy to fall into the trap of viewing staff training as a tick-box exercise, or something that’s only important to new starters.
So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Go Digital.
Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion. Hiring and Training Employees for Business Growth Effective scaling of operations calls on a qualified and committed workforce.
A study conducted on an e-commerce website showed that the terms “disappointed” or “disappointment” were used 20,000 times due to misleading information about the products and services offered. If something is not up to your expectations, you can text us or ask to speak to a manager. We can fix this.
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Add notifications on your website, delivery service sites, and socialmedia platforms. The news media has talked a lot about the plans to feed kids during this shut-down.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Nguyen identified roles and cross-trained staff where possible to wear multiple hats.
In one study , more than 50% of people say that socialmedia, like Instagram, influences their dining choices. You know that presentation inside your restaurant is key, but did you know its also key in the social stratosphere? Socialmedia, and especially Instagram, has transformed the way your diners choose where to eat.
High turnover not only disrupts business operations but also leads to increased costs and time spent on hiring and training new staff. Restaurant employee scheduling software can make this process easier, letting employees manage their shifts while allowing you to keep track of changes. With an average turnover rate of 79.6%
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Are you overstaffed on slow days?
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices.
What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?” Why not list your employees on the menu or on your website and their role in the organization.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. Making special offers is one of the classic hospitality training tips that works for any type of business. But don’t forget the training needed for each new tool you introduce. Follow SocialMedia Trends.
If youre using a modern POS system or inventory management software, you likely already have most of this information easily at your disposal. Try renaming them with a more enticing menu description, giving them better placement in your menu layout, or training your staff to recommend them more consistently.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be. Choose wisely.
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