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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. ” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.”

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Are you all about sustainable sourcing?

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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. A direct online ordering system offers a more sustainable way to grow revenue and customer loyaltywithout paying a commission for every sale. However, theres a trade-off.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

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The Rise of Transparent Dining and What It Means for Restaurants

The Rail

This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. According to a study from Delierect , 43% of restaurant diners say they are willing to pay more for sustainable dishes, and 68% believe restaurants should take active steps to reduce food waste.

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How Restaurants Can Utilize a Small Business Loan to Fuel Growth

The Rail

Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion. Businesses avoid unnecessary losses while maintaining a trajectory of consistent growth by securing funding to sustain steady cash flow.

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6 Tips To Increase Order Volume For Your Restaurant Website

ChowNow

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.