7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 27, 2021

Most modern POS services make it easy to set up an online ordering form that integrates with the rest of your operations. Reminders on Social Media. Even if a customer does not yet follow you, your social media pages will most likely be one of the first results to show if they Google you for information.

Ordering 539

Ordering Online Ordering Social Media Delivery 539

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

APRIL 1, 2020

Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app.

Technology 472

Technology Healthcare Social Media Mobile Ordering 472

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

MARCH 16, 2021

As restaurant commerce experts, GoTab is helping operators upgrade and improve their POS systems to recast their operations for the post-pandemic era. Most of our customers don’t start out wanting to take on a full restaurant POS upgrade. Legacy restaurant POS systems also offer little in the way of flexibility.

POS 275

POS Mobile Ordering Online Ordering Cash Management 275

ChowNow

MAY 2, 2025

Other restaurants dump all their energy into social media, but forget that they dont actually own that customer relationshipif the algorithm shifts, their social media presence disappears. Next, focus on building a strong social media presence and encouraging online reviews to create social proof.

Email Marketing 195

Email Marketing Social Media Cash Management Leadership 195

Modern Restaurant Management

APRIL 13, 2020

Get the word out on social media, and give your community a new experience with your food. This can also be a great time to reach out to your community, build a better social media presence, reply to each comment and engage locally. Take a look at what you have, and what you can provide. Research Newest Restaurant Trends.

Social Media 508

Social Media Take-out Training POS 508

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

FEBRUARY 10, 2021

Working with the right social media influencers can therefore enhance your reputation. Make Gluten-Free a Part of Your POS. Even if you don’t have a digital POS system, you can still order rolls of stickers printed with “GF” or “Gluten Free” to distinguish gluten-free orders.

Marketing 453

Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

APRIL 29, 2020

Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fast casual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of social media sharing as well as restaurant technology's role in giving back. How did you get the idea to contribute your food to hospitals?

Social Media 474

Social Media Front of House Back of House Fast Casual 474

7 Shifts

SEPTEMBER 20, 2021

The first technologies that restaurants often invest in are the cloud-based point of sale (POS) systems and payroll processing. Scheduling software like 7shifts can also pull data from your POS to track labor against sales and get a more accurate picture of your labor cost—saving your restaurant money and time. POS and phones ?.

Technology 370

Technology Social Media Front of House Back of House 370

Modern Restaurant Management

MARCH 22, 2022

For example, the rise of ordering and delivery apps was due to consumers staying indoors to abide by social distancing rules. Previously, their staff spent three-to-five minutes per table taking orders and inputting them into their POS system. Many of these digital solutions were necessary for restaurants adapting to the COVID-era.

Mobile Ordering 507

Mobile Ordering Social Media Online Ordering Customer Service 507

Modern Restaurant Management

JULY 8, 2020

.” Rejection is always expected when new ideas are shared, but when we looked around the restaurant we saw most guests on their phones– taking pictures of their food, splitting checks through Venmo, sharing on social media. Those not on their phones, had them visibly on the table.

Hospitality 520

Hospitality Technology Mobile Ordering Food Safety 520

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Use email, text messaging, and social media to let your current customers know you are participating in Restaurant Week. Being a restaurant owner comes with a unique set of challenges.

Loyalty Program 492

Loyalty Program Online Ordering Social Media Mobile Ordering 492

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

ChowNow

FEBRUARY 28, 2025

Make direct ordering the most convenient choice by placing a clear Order Online button on your homepage and promoting it through email, social media, and in-store signage. The best systems integrate with POS systems, kitchen display systems (KDS), and payment processors to reduce manual work and errors.

Online Ordering 195

Online Ordering Ordering Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 25, 2021

Each of these channels represents a revenue stream for the restaurant and they connect to the same kitchen and are all managed by the same centralized POS system.” ” On the retail front, Square saw retailers increasingly turning to online and social selling to continue serving their customers.

Social Media 397

Social Media Retail Website Management Online Ordering 397

7 Shifts

FEBRUARY 5, 2021

The first technologies that restaurants often invest in are the cloud-based point of sale (POS) systems and payroll processing. Social Media Management & Metrics Social media for restaurants is no longer optional. That’s where social media management platforms. SevenRooms 4. CrowdTangle.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

Modern Restaurant Management

JULY 12, 2022

From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Be sure to proactively reach out to event organizers to ensure you’re included with any promotional opportunities like media interviews, cooking demos, and more.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

DECEMBER 10, 2021

A quick look at your POS data will identify the top three selling items on your menu. Their online presence on social media platforms can help attract visitors to your website and build awareness of your outlet. Instead of promoting items according to price or margin, promote what your customers love.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 31, 2024

Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. And while college years are punctuated by exams, getting the most out of the college experience requires energy for epic, early-morning weekend tailgates and late-night socializing.

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

The Rail

NOVEMBER 1, 2024

Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. Cloud-based POS systems like Square, Toast, and Clover help solve this problem. Social media platforms and digital marketing tools can help you manage this communication more effectively.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

7 Shifts

FEBRUARY 7, 2024

The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing. A wide-ranging industry report from Toast included a section on restaurant technology trends, noting that 82% of restaurants were using a POS, followed by 56% using payroll software. is possible with a great POS.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

DECEMBER 17, 2020

For full-service restaurants, many POS or reservation systems can also help collect data for you. Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? It’s essential that your restaurant’s social media presence is one that people want to follow.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

APRIL 20, 2021

This includes the POS system, phone calls, and online ordering platforms to create a record of customers’ order history. Restaurants can also look to social media interactions and customer service inquiries to keep customer preferences top of mind while also understanding how they like to interact with the brand.

Customer Experience 539

Customer Experience Customer Service Online Ordering Food Order 539

7 Shifts

FEBRUARY 8, 2024

An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you. Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

Modern Restaurant Management

APRIL 5, 2022

The reasons for the accelerated growth of this idea, the contribution of POS to these kitchens, the display systems to make the operations easier, and the automated operations used in the inventory as well in the kitchen for easy food management- are some of the ideas that will be discussed in the following paragraphs.

Online Ordering 491

Online Ordering Website Management Point of Sale Inventory 491

ChowNow

MARCH 7, 2025

POS Data : Every in-store and online transaction provides insights into order history, average spend, most popular menu items, and peak sales times. Social Media & Review Data : Includes customer feedback, ratings, and engagement insights, helping you understand brand perception and customer satisfaction.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

FEBRUARY 8, 2024

An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you. Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

JUNE 20, 2022

Dealing with a faulty POS, a glitchy computer, or a slow ordering kiosk can be exasperating. By celebrating the small wins—during staff meetings, on social media, or through small gifts or bonuses—you can make sure to communicate your appreciation for your staff. Simplify Daily Stressors.

Small Business 546

Small Business Social Media Hiring Leadership 546

ChowNow

FEBRUARY 21, 2025

Some even integrate with point-of-sale (POS) systems to update inventory levels in real-time as orders are placed. Check for Integration Compatibility If you already use a POS system, online ordering platform, or staff management tool, make sure the app integrates smoothly with your existing setup.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

APRIL 7, 2022

” A broad definition of the omnichannel customer might be anyone who comes into contact with your brand at any touchpoint, be it in-store, on your website, on social media, or through email or a newsletter.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

ChowNow

MARCH 14, 2025

A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back. Leverage restaurant technology, such as POS systems and financial analytics tools, to gain deeper insights into spending and revenue trends.

Operations 195

Operations Management Management Front of House 195