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Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.
Identify your biggest pain points. Is onlineordering inefficient? Too many missed reservations? A smart reservation and waitlist system can help. Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase onlinesales? Set clear goals.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Delivering Consistent Experiences Across Each Touchpoint Whether a diner chooses to order and eat onsite, go through the drive-thru, or complete a mobile order pick-up, delivering a consistent experience across touchpoints is vital to ensuring customer satisfaction and loyalty. Here are a few areas restaurants should focus on.
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
When you send consistent, thoughtful updates, you build a direct relationship with your most valuable customersthe people most likely to leave positive online reviews, tell their friends about your restaurant, and keep coming back for more. But just building an email list isnt enough.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, onlineordering platforms, customer databases, loyalty programs and third-party delivery services. In January 2023, Yum!
A huge part of this experience is the customer service they receive at every contact point within the restaurant – and even after they’ve left. Be sure to build a reliable onlinereservation system to reduce waiting times and improve table management.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Plaid represents structure, heritage, and intentional design.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? Are you trying to increase your direct onlineordering ?
The restaurant industry is evolving rapidly, and outdated point-of-sale systems are no longer enough to stay competitive. How SaaS POS Systems Help Reduce Initial and Maintenance Costs If you had a cash register or a traditional point of sale equipment, you probably spent a significant amount of money on repairs when it broke down.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. Use your POS system to track sales and determine the winning teams dish. Check your sales data to figure out what dishes will be the best sellers.
Making inventory decisions based on sales data helps predict needed quantities more accurately. Digital scheduling tools that track sales patterns help match staffing levels to demand. Smart investments in ordering systems and guest retention tools pay off through better operations and increased repeat business.
Measure Success : Track metrics like customer retention, average order value, and campaign engagement. Start using modern tools like integrated POS systems and onlineordering to simplify data collection and campaign management. Digital Ordering : Track online behaviors and delivery preferences to send targeted messages.
Whether you’re connecting loyalty programs, onlineordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. A customizable POS system gives restaurants the power to adapt, integrate, and innovate without being locked into rigid software limitations. What is an Open API?
A restaurant POS takes orders and processes payments. Different fees can apply to online payment processing. This can impact your onlineordering operation or invoicing for catering or private events. If you run a restaurant, you know this, so you're probably weighing the many options for POS systems carefully.
But it also provided customers with the luxury of going out to eat (and not having to do the dishes) without having to pay the higher price point during times when people had to cut back on discretionary spending. People want to build their own bowls (and burritos, sandwiches, and salads) and they want it now.
A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. From processing payments and managing inventory to tracking sales and streamlining service, POS systems play a critical role in improving efficiency and customer experience. system uptime.
From real-time inventory tracking to mobile ordering and multi-location management, the right POS helps restaurants grow faster and operate more efficiently. In the competitive restaurant industry, choosing the right Point of Sale (POS) system is crucial. Thats where Lavu leads the way.
Handheld POS Devices : Handhelds increase table turns, reduce labor costs, and boost revenue by enabling servers to cover more tables and fire orders instantly from the table. Reservations & Waitlist Management : SpotOn Reserve optimizes table management and reduces wait times to maximize covers and enhance the guest experience.
What is the Point of Website Analytics? While this data is important, there are several other data points to measure that we look at next. For example, you may notice that no one visits your onlineordering page. .” So, if you want to light your marketing on fire and grow your business, data analytics is a must.
In this blog post, we will explore the key restaurant technologies you can integrate into your hospitality business, including Checkless Payments, Floor Cues, and handheld point-of-sale (POS) systems, to transform your operations and boost your bottom line. Some benefits to Checkless Payments include: Branded pre-dining experience.
San Francisco, CA – June 16, 2025 — SpotOn, a leading restaurant management system, today announced GoTo Place (GoTo), the new mobile-first ordering channel, bringing together the power of integrated onlineordering , loyalty , deals , waitlist, reservations , and push notifications to engage guests.
They can handle menu questions, help customers place an order or make a reservation, and they can even make personalized menu suggestions. For example, AI can track your customers’ ordering habits and offer rewards based on their preferences. Take your restaurant marketing to the next level with AI tools.
Today, driving positive customer feedback via online channels is now equally as important as having a great location. This shift ensures that operations run smoothly, and sales revenue is optimized. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t.
In the competitive world of hospitality, your point-of-sale (POS) system is more than a cash register—it’s the heartbeat of your operation. A failure during lunch rush or dinner service can bring operations to a halt—blocking order entry, payments, and reservations.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." Landlord/Tenant Disputes : in my practice, I have seen a huge increase in lease disputes.
Choosing the right point-of-sale (POS) system is a high-impact decision for any hospitality business. Mobile Ordering and Tableside Service Guests today expect fast, flexible service. With mobile ordering capabilities, your staff can take orders tableside using tablets or handheld devices.
But before you open that second dining room or launch a new concept, you’ve got to get your house in order and understand what it really means to grow without burning the whole thing down. Online degrees add the flexibility to learn on your schedule, making them ideal for busy professionals. Another location. Maybe more. Trim the fat.
GoTo Place Consumer App : SpotOn’s new custom-branded mobile app empowers restaurants to offer onlineordering, loyalty rewards, waitlists, reservations, and push notifications—under their own brand. SpotOn helps operations run smoothly without missing a beat.
For many restaurants, you have access to a loyalty program right through your point of sale system or digital platforms. Points-Based Program Your customers earn points for each dollar they spend. They can redeem their points for rewards like free items, discounts, or exclusive experiences. Segment customer lists.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
Top stories of the week Mon, 14 Jul – US drive-thru chain Scooter’s Coffee reportedly exploring US $1bn sale. The Omaha-based roaster and retailer hired advisers to evaluate a potential sale or merger of its roughly 445 outlets across the Midwest, seeking capital for further expansion amid intensifying competition.
While features like ordering and paying via QR codes have become the norm, Back-of-House systems have lagged in sophistication. Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025.
While many operators struggled to keep expenses – particularly food and labor costs – under control, they also observed an increase in guest traffic and in profit margins, in part due to strong takeout and delivery sales. outlining the top challenges facing the industry, alongside the emerging trends shaping it.
Far more than just tools for processing payments, today’s POS platforms are intelligent, cloud-connected hubs that streamline everything from order management to real-time analytics. Although Bohr died in 1962, his words remain alive as seen with the case of Point of Sale (POS) systems.
As a result, the use of self-ordering kiosks and QR codes during the pandemic went up by 750 percent, with 77 percent of survey respondents saying they would prefer contactless ordering and payment once the pandemic ends. consumers being new to ordering meal delivery services (up from 47 percent in March 2021).
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