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With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on socialmedia for information, making it crucial for restaurants to engage with this audience where they are.
Showcase Local and Sustainable Ingredients Showcasing local ingredients in your menu has many advantages, including building customer trust, boosting loyalty, and supporting the local economy. Be sure to make your menu mobile-friendly.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Values: Are they eco-conscious, looking for sustainable and local ingredients? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? or How often do you order delivery? How Are They Marketing?
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Consumer behavior is constantly evolving. Study your competition.
Recommended Reading: 3 Ways to Run a Sustainable Restaurant How to Increase Staff Productivity Productivity for Servers Problem: Restaurant staff taking short personal breaks It’s vital to minimize the amount of time sinks available in day-to-day tasks in your restaurant.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. Website satisfaction tumbles 6 percent to 82, mobile app quality slides 6 percent to 80, and mobile app reliability plunges 8 percent to 78. Still, the food and service metrics are quite high.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
It compares how much you spend on marketing channels, like: Ads Email Tools Promos SocialMedia Signage and In-Store Marketing Influencer Partnerships —to how much extra revenue those efforts generate. Restaurant marketing ROI (return on investment) tells you whether your restaurant marketing strategies are actually making you money.
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on socialmedia or greeting customers walking through the door. For example, if one of your core values is sustainability, that should show up in your sourcing, packaging, and messaging.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
An additional 35 percent of respondents reported seeing more takeout and delivery orders than in previous years, which correlates with 33 percent of participants reporting a decrease in dine-in visits. The states where people stick most with dairy and order oat milk the least are Wyoming (18.83 percent), Maine (47.41
Many are experimenting with ways to differentiate themselves, create more value for their customers, and build a more sustainable operation.” Coffee shops are, at their core, social environments. Delivering a great product is just one part of running a successful business.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent decrease in claims.
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
Creating customizable prix fixe menus for groups with easy online ordering. Offering direct online ordering via a restaurant-branded app to avoid high third-party app fees. Integrating POS systems with delivery platforms for seamless order tracking and management. Using mobile POS systems for tableside ordering and payment.
From managing daily orders to tracking inventory and improving customer experience, today’s POS solutions go far beyond basic transactions. It could be a local roaster or roasted beans from ethically sourced and sustainable producers. Marketing Strategies Coffee shops can easily strategize socialmedia efforts with their products.
While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. Whether it’s speeding up order times, improving inventory management, or boosting loyalty programs, every tool should serve a purpose. These core elements never go out of style. Aligning tech with business goals is a must.
Your storefront, as is your socialmedia, website, or delivery boxes, is essential. A focus on sustainable sourcing? To-Do: Create a cohesive brand (logo, colors, messaging) across all platforms Run promotions and highlight unique menu items Ensure your website is mobile-friendly with clear menus and photos 3.
Ensure it’s easy to navigate and mobile-friendly. Maintain Active SocialMedia Profiles Regularly post engaging content and interact with your followers. Maintain Active SocialMedia Profiles Regularly post engaging content and interact with your followers.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
It also means that coffee can be transported in Flexible Intermediate Bulk Containers (FIBCs, also known as “super sacks”), allowing for more streamlined bulk ordering. Berkeley, California, US) Mon, 2 Jun – Starbucks seeks two US Global Coffee Creators for year-long socialmedia campaign.
It means a clear identity that shows up everywhere, like your menu, your website, your social feed, and even the bathrooms. That means your restaurant website and socialmedia need to make a strong first impression, and fast. They’re built to last, and they work even when you’re short on time, money, or bandwidth.
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
explores sale options after sustained losses. The singer‑songwriter and socialmedia influencer Lars Huang will spearhead online marketing campaigns, lead new merchandise launches, and appear at in‑store events to boost Tims China’s profile among Gen Z consumers. São Paulo, Brazil) Tue, 22 Jul – Farmers Bros.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.
Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and socialmedia. They can be drawn in with the aspect of learning new flavor profiles and experimenting with sustainable farm-to-table recipes. Make Yourself Mobile-Friendly. percent of the U.S.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places.
Expect to see more self-ordering kiosks already present at Taco Bell, Panera and McDonalds. Consequently “more than 80 percent of Gen Z-owned businesses expect to get more than half of their revenue from digital (web, mobile, online delivery, socialmedia) by 2022 versus only 33 percent of Baby Boomer-owned businesses.”
Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. One study shows that 45 percent of consumers make restaurant choices based on socialmedia posts.
Online Ordering and Mobile Apps. Unlike before, when you had to memorize the delivery numbers of your favorite fast-food chains, you can now order in with just a click. In the United States alone, diners have spent approximately $27 billion by ordering food through an app, website, or text message.
To embrace the opportunities of the new year, restaurants should prioritize three key resolutions: embracing new customer experiences, emphasizing sustainability initiatives, and revisiting fundamental aspects of their operations. Additionally, digital menus and order-ahead options enhance convenience and offer personalized customization.
In terms of technology, just like the rest of our lives, the trend has been toward mobility and flexibility and the last year has pushed this faster than we would have otherwise seen under “normal” conditions. In terms of operation, we are constantly discussing socialmedia, both in good ways and bad.
Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Read on for five marketing tips you can use to attract restaurant customers and sustain your business for years to come.
Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Methodology: Grubhub took a look at order trends on its platform from January 1 – June 20, 2020, as compared to the same timeframe in 2019 to find the top items rising in popularity so far.
Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Consumers are still very willing to get mobile and visit your stores for pick-up. All Day Parts Suffering.
73 percent said social distanced tables. More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Broader SMB concerns.
in-restaurant dining and online ordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution. The top entrants will be asked to submit their recipe details to be tested, tasted and photographed for PR, media and socialmedia.
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. social interactions, and 1.2M ” Tastewise Data. online recipes. ” New Curbside Solution.
Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.
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