Modern Restaurant Management
MAY 13, 2024
The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. Some brands’ apps even track mobile-order customers’ location to help ensure their food is fresh, whether it’s a burger or a salad. The top reasons?
Modern Restaurant Management
APRIL 17, 2024
Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.
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Modern Restaurant Management
MARCH 12, 2024
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. The Ori’Zaba team told Modern Restaurant Management (MRM) magazine they watched people walk in and have a physical reaction to the three pricing tiers.
Culinary Cues
MAY 12, 2022
Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. Of course, there is a handful of masterful chefs and restaurateurs who can charge crazy prices to sold out audiences. How do the rest of us explain the menu with $25 appetizers, $60 entrees, and $20 desserts?
Modern Restaurant Management
OCTOBER 9, 2023
When we asked consumers about restaurant spending , 31 percent said they were spending less on restaurants, and most (55 percent) spent less by ordering from restaurants less frequently. The data also supports what RMS has been advising: pricing must be strategic. Avoid across-the-board price increases.
Modern Restaurant Management
MARCH 15, 2023
Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.
Modern Restaurant Management
NOVEMBER 15, 2022
Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As food prices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.
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