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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. By linking dining experiences with positive social impact, restaurants have the ability to build goodwill so that dining at your restaurant feels positive and special.
First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back. These restaurants can also focus on creating a sense of scarcity or urgency with limited reservations or special tasting events.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Controlling food waste is a hot topic in the industry as well. Food Waste Management Food waste management has always been a challenge for the restaurant industry. Because each person is different and may not have been trained well in food preparation, the level of waste can be extremely high.
Make sure your site has clear calls to action like “Order Now,” showcases your most popular menu items, and links to your current specials. Send out flows when someone places an online order, reminder emails for customers who haven’t ordered in a while, or monthly exclusive discounts to people who joined your loyaltyprogram.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyaltyprograms, email campaigns, and promotions. Increase sales by promoting high-margin menu items and special offers.
Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items. It's an active marketing tool.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. 17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences.
Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyaltyprograms, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyaltyprograms can additionally encourage repeat business and build loyalty.
Additionally, digital inventory management systems provide real-time stock updates, helping maintain optimal inventory levels, reduce waste, and ensure the availability of ingredients. AI-driven predictive analytics, for instance, help forecast demand, manage inventory, and reduce food waste.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Here is an example of a restaurants branded app.
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.
Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week.
5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyaltyprogram that rewards customers for repeat visits during the Super Bowl. Between social media, loyaltyprograms, apps and email/text, restaurants have a built-in database of loyal customers.
Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered. Promotions & Discounts: Limited-time deals and loyaltyprograms can incentivize more online orders.
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions?
Introduction to Food Waste in Restaurants Food waste is a significant challenge for the restaurant industry, impacting both the environment and profitability. Understanding how to reduce food waste in restaurants is the first step toward sustainable and cost-effective operations.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyaltyprograms, and special incentives to make each diner feel appreciated and understood.
This includes your social media ads, loyaltyprograms , printed flyers, local event sponsorships, discounts, and PR. The real question isnt if you should marketits whether youre spending those dollars in ways that actually bring people in and build long-term loyalty. To do this successfully, you need scales on every station.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Show your restaurants personality, team, and daily specials to keep your audience engaged. Study your competition.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
AI is a program developed by humans to respond to a set of instructions under specific environments. AI programs factor in various variables like human response patterns, scenarios, locations, languages, and more to deliver what is expected of them. But before we learn more about it, here is a quick recap of what AI and ML are.
Smart Cost-Cutting Strategies for Restaurants Effective inventory management requires a well-trained, organized team using consistent routines, streamlined processes, accurate par levels, menu cross-utilization, and reliable inventory software to minimize waste and maintain efficiency.
If shrimp sits unused, swap it for wings or a seasonal special. Restaurant Business Online reports top managers cut waste by 15% with tight trackingon a $50,000 food budget, thats $7,500 saved annually. Weve seen a diner lose regulars after a sold-out weekend special. Elevate Service with Personal Touches Service builds loyalty.
Streamlining Inventory and Menu Studies show that restaurants waste an average of four percent to 10 percent of all the inventory they purchase. By delving into order histories and discerning customer preferences, operators can devise targeted loyalty initiatives or discounts.
To counteract this, diners are increasingly seeking out promotions, special offers, and better value for money as primary incentives. They also reported interest in additional workplace offerings such as restaurant pop-ups, food trucks, grab-and-go, and special events. More broadly, catering is a strong revenue driver for restaurants.
As an added benefit, this can free up time that restaurant staff may have previously wasted taking orders via phone, while simultaneously increasing order accuracy. It’s crucial to access and edit your online ordering experience as necessary to keep customers informed on seasonal menu swaps, promotions, and weekly specials.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
You may have the finest ingredients, the friendliest staff, and a picture-perfect venue, but if your restaurant isn't getting noticed, all that hard work will go to waste. Chances are you all have different expertise, specials, and concepts, that attract varying local foodies. Loyaltyprograms. VIP programs.
Alternatively, you can create a dinner-for-one promotion so that university students and the like can enjoy a meal without having to grocery shop or worry about food waste. For example, if there is a music event or movie screening planned, offer take-out dinner boxes or pre-show happy hour snacks and cocktails at a special price.
How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.
Train your staff to use ingredients efficiently and plan your menu to minimize waste. Upselling and creating loyaltyprograms can help coffee shops boost profit margins. High COGS High COGS and low profit margin can happen if you overpay for ingredients or waste too much food. Constantino writes.
Cost Savings: Dual pricing eliminates credit card processing fees; low-stock alerts minimize waste; online ordering allows restaurant operators to get rid of pesky third party commissions Customer Engagement: Loyaltyprograms and CRM tools enhance customer retention. All plans come with a risk-free guarantee.
Together, they are launching the Pathways to Black Franchise Ownership program, an innovative personal development training initiative that equips potential business owners to operate high-performing businesses. The program’s goal is to create 100 Black-owned franchise restaurants by the end of 2022 and to continue growing that number.
PopID accounts also tie to loyaltyprograms for automatic credit with every purchase. launched US Foods Ghost Kitchens, a program designed to guide restaurant operators every step of the way when opening their own operation, helping them easily add a new revenue stream. They both went through a management training program.
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. This way, you reduce food waste and generate revenue from products that would otherwise go unused.
In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.
By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Yield Percentage: Calculate the yield percentage to account for any waste or shrinkage during cooking. Food cost control is crucial.
Integrations : Connect with loyaltyprograms, delivery platforms, and inventory systems for seamless personalization. Example : OMaddys in Florida uses its POS data to refine menus based on feedback, boosting customer loyalty and satisfaction. Learn more in our latest post: How POS Systems Enable Menu Personalization.
To make this role easier, US Foods is introducing new enhancements to its Tipping Point program, specifically designed to help operators introduce new menu items and train staff on how to more effectively drive sales for Scoop products on the menu. Two-Hens Growth Fueled by Accelerator Program. A comprehensive training program.
Enhancing Customer Loyalty with Data-Driven Personalization In todays competitive dining landscape, personalized service is key to building customer loyalty. Why it matters for you: As a restaurant owner, a personalized customer experience builds loyalty and boosts your revenue.
Reduces Food Waste: Tracks inventory in real-time, minimizing overstocking and shortages, saving up to 10% of annual revenue. Increases Sales: Mobile POS devices speed up table turnover by 20%, while loyaltyprograms increase ticket sizes by 46%. Real-time inventory tracking is another key feature. Take Pinza!,
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Circular supply chains are greener and more sustainable, and can decrease companies’ costs, reduce price volatility, and reduce waste.
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