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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

Modern Restaurant Management

For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Loyalty is proving to be the secret sauce — the flavor that ties the whole dish together and keeps guests coming back for more. .=

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1

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Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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The Restaurant Operator’s Guide to Restaurant Apps in 2025

ChowNow

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Reservation and table management apps. Staff scheduling and management apps.

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Patio Power: Strategies for Optimizing Outdoor Dining

Modern Restaurant Management

To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. They close the check at the table, apply loyalty rewards, and split payments however the guest wants, all without leaving the patio.

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Oh, Canada: The Potential Impact of AI and Tariffs

Modern Restaurant Management

"These tariffs could deeply affect the food service and hospitality industries on both sides of the border," Alex Thalassinos, President of Silverware POS, one of the first tech providers dedicated to Canada’s hospitality industry, told Modern Restaurant Management (MRM) magazine. by about one percent.

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The Best Restaurant Technology Of 2025

ChowNow

An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business.

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