Modern Restaurant Management
JANUARY 12, 2022
Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.
Modern Restaurant Management
NOVEMBER 15, 2023
There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.
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Modern Restaurant Management
JANUARY 31, 2024
To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?
Focus POS
DECEMBER 22, 2021
A Recipe for Successful Restaurant Management. FSR magazine reports that 60 percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Technology for Successful Restaurant Management. H3: A strong loyalty program. Beat the Odds. Gift cards and eGift cards.
Modern Restaurant Management
JUNE 24, 2021
Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Think for a moment about your restaurant’s current online presence.
7 Shifts
NOVEMBER 1, 2022
They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal.
Modern Restaurant Management
JULY 30, 2020
In early March at Oracle's Food & Beverage conference held prior to the COVID-19 outbreak shutdown, Modern Restaurant Management (MRM) magazine discussed the company's plans for products and services designed to help Mom and Pop restaurants with Chris Adams, VP of Strategy for Oracle F+B about their future plans in the above video.
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