Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Modern Restaurant Management

SEPTEMBER 12, 2024

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

MAY 22, 2023

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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Modern Restaurant Management

APRIL 11, 2025

“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

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Modern Restaurant Management

DECEMBER 19, 2024

Embedded Payments in Ordering Systems Embedded payments are also set to play a pivotal role in enhancing the restaurant experience by opening up new opportunities for efficiency, revenue generation, and customer loyalty. This trend, which gained significant momentum during the pandemic, will remain a core focus in 2025.

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Modern Restaurant Management

JUNE 2, 2025

Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. One tactic could be to maintain or roll-back the prices of their most popular menu items, allowing operators to promote the products synonymous with their brand while also recognizing customer loyalty.

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Modern Restaurant Management

MARCH 28, 2025

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. By actively investing in the community through events such as LOOK!

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Modern Restaurant Management

JANUARY 2, 2025

By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business. A well-crafted menu and unique ambiance can encourage customer loyalty. Build Community Connections : Engage your local community through events and partnerships that build customer loyalty.

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Modern Restaurant Management

DECEMBER 6, 2024

Partner with a Community Program and Give Back One of our most impactful strategies is partnering with GiftAMeal, a community engagement platform that fosters social good. With GiftAMeal, customers can take a photo of their food or drink at any Health Nut, and for each photo shared, a meal is donated to someone in need.

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Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Brand loyalty has also shifted significantly, with 33 percent of consumers saying their favorite QSR or FSR brand has changed within the past year.

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Modern Restaurant Management

MARCH 26, 2025

Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests. Millennials are the only generation that’s most likely to shop with restaurants on mobile websites.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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Modern Restaurant Management

DECEMBER 27, 2024

Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. Start small by choosing technology that connects easily.

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SpotOn

NOVEMBER 15, 2024

One growing trend is helping restaurants do just that: digital loyalty programs. If your loyalty program is still paper-based or you’re not fully leveraging digital tools, it’s time to rethink your strategy. SpotOn offers restaurants a customizable loyalty rewards program.

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Modern Restaurant Management

JUNE 3, 2025

First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back. Restaurants should tap into AI for marketing in a few key ways.

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Modern Restaurant Management

MAY 29, 2025

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. Nintendo uses QR codes within its gaming system to share avatars.

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Modern Restaurant Management

DECEMBER 12, 2024

Rewards Program for Consistent Effort A defined program goes a long way in keeping employees motivated through the ups and downs of a demanding season. Keeping staff engaged throughout the year with these practices will build loyalty and contentment that contribute to your business’ success, season after season.

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Modern Restaurant Management

FEBRUARY 7, 2025

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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Modern Restaurant Management

DECEMBER 17, 2024

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

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Modern Restaurant Management

NOVEMBER 14, 2024

A second emerging use case is to follow-up after a meal with patrons to gather feedback in order to maintain customer loyalty and minimize the intention for dissatisfied diners to post low rated Google Reviews. Call forward actions are programmed according to what the caller may be asking for.

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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ChowNow

FEBRUARY 7, 2025

Offering Loyalty Rewards for Larger Orders Rewards programs arent just for gaining repeat visitsthey can also incentivize higher spending per order. One effective way to encourage repeat orders is by offering a digital rewards program where customers earn incentives for their purchases.

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Modern Restaurant Management

OCTOBER 10, 2023

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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Modern Restaurant Management

APRIL 9, 2025

Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.

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Modern Restaurant Management

OCTOBER 29, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants.

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Modern Restaurant Management

OCTOBER 30, 2024

"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. However, it’s not just about slashing prices—combo deals and loyalty promotions are gaining traction as operators focus on adding value, with 9.9-yuan

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Modern Restaurant Management

MARCH 24, 2025

How important is and do you expect gamification to be for drive-thru purchasing and building loyalty? AI-Enabled Gamification Use VoiceAI to analyze the conversations between the employee and the customer and then provide coaching on how to elevate the experience, promote the loyalty program, and upsell.

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Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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ChowNow

JANUARY 23, 2025

Build a Customer Loyalty Program Were starting here because a loyalty program is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.

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Modern Restaurant Management

AUGUST 23, 2023

Restaurant loyalty programs are nothing new so what can restaurants do to stand out from the competition and better engage with guests to build relationships? How and why are loyalty programs evolving? Loyalty programs are made to cater to customers' ever-changing needs and expectations.

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Modern Restaurant Management

DECEMBER 23, 2024

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. In 2025, the brands that win will be those that turn data insights into meaningful guest interactions.

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Modern Restaurant Management

DECEMBER 30, 2024

Platforms that consolidate key functions—such as sales, employee management, rewards programs and operations—into one streamlined system are crucial for enhancing operational efficiency across the QSR sector.

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Modern Restaurant Management

APRIL 7, 2025

Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. Loyalty programs: Customer data trapped in location silos evolves into a comprehensive CRM system that captures insights across all touchpoints.

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ChowNow

MAY 30, 2025

Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Launch a Loyalty or Rewards Program A strong loyalty program is one of the most effective restaurant promotion ideas for driving repeat visits and building real customer loyalty.

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