Modern Restaurant Management

OCTOBER 5, 2022

Here’s how loyalty programs often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. So how can you make your loyalty program stand out instead of going stale? Does that sound familiar?

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Modern Restaurant Management

JULY 27, 2020

Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. These have become an essential part of their brand and marketing mix. Updating Customer Rewards and Loyalty Programs.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

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Modern Restaurant Management

DECEMBER 17, 2024

Still, keeping a steady team remains the top challenge, highlighting the need for ongoing innovation in restaurant workforce management. Embracing these innovations will be essential to meeting the evolving needs of the industry and its workforce. At the same time, technology is poised to play an even bigger role in the coming year.

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Modern Restaurant Management

DECEMBER 23, 2024

As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.

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Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Modern Restaurant Management

OCTOBER 30, 2024

"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. However, it’s not just about slashing prices—combo deals and loyalty promotions are gaining traction as operators focus on adding value, with 9.9-yuan

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Modern Restaurant Management

JUNE 18, 2020

This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? million members in its loyalty program as of October 2021.

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Modern Restaurant Management

MAY 19, 2025

Yet even then, operators were innovating—often quietly and creatively. Unified commerce platforms are linking POS, payments, loyalty programs, and performance analytics to create seamless experiences across every guest touchpoint. Real-time insights? Virtually nonexistent. And it’s not just for large enterprises.

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Modern Restaurant Management

MARCH 11, 2022

There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters. Increased Emphasis on Online Ordering.

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The Rail

NOVEMBER 1, 2024

Luckily, modern technology has introduced several innovations that streamline the restaurant relocation process, making it more efficient, cost-effective, and manageable. In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space.

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Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

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Modern Restaurant Management

FEBRUARY 15, 2022

Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels. Loyalty Technology to Drive Daypart Engagement.

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Modern Restaurant Management

OCTOBER 10, 2023

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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Social Hospitality: Restaurants

AUGUST 13, 2020

Unique socio-economic shifts also dictate the course of the market. Customer service is at the core of innovation and good business practices. To do that, you have to be innovative and adopt new as well as tried-and-tested solutions into your operation. The industry never stands still. Wrapping up.

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Modern Restaurant Management

MARCH 24, 2025

For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If How important is and do you expect gamification to be for drive-thru purchasing and building loyalty? Offer the loyalty program and gain 10 points.

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The Restaurant Group

JANUARY 26, 2025

This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyalty programs reward customers for their repeat visits.

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Modern Restaurant Management

DECEMBER 9, 2020

That path lies in innovation and adaptation, both of which restaurants have demonstrated in spades. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.

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Modern Restaurant Management

JUNE 12, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? How should restaurant operators be reexamining their loyalty efforts?

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Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? How long do you anticipate the value trend continuing?

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Modern Restaurant Management

FEBRUARY 17, 2025

This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.

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ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

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Modern Restaurant Management

MARCH 10, 2025

workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. Loyalty programs and app-exclusive deals. With 53 percent of U.S. Digital transactions now make up 18.6 What drives app usage?

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Goliath Consulting

APRIL 15, 2021

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

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Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. Thus, loyalty programs are the best ROI-driven strategy for customer retention.

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Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyalty program. Tips on Building Loyalty.

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Goliath Consulting

MARCH 15, 2022

Why you should consider adding a loyalty program for your restaurant. Loyalty programs are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyalty program. Tips on Building Loyalty.

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Modern Restaurant Management

JANUARY 15, 2021

But, some owners have used this adversity as an opportunity to innovate and find alternative ways to keep their businesses running. If you have not put in a takeout or delivery program, it's not too late. Many restaurants have lists of their existing customers who filled out feedback forms or who signed up for a loyalty program.

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7 Shifts

FEBRUARY 22, 2021

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

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Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Digitize your loyalty program instead of relying on traditional plastic loyalty cards. A simplified experience helps consumers quickly climb the loyalty ladder, easily make repeat orders and receive personalized, valuable rewards.

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Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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