Modern Restaurant Management

NOVEMBER 3, 2023

After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing? Influencer marketing is essentially a two-way street.

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Influencer Book Marketing Social Media 491

EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. going viral on social media can get even businesses that are doing things right in trouble.

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Social Media Influencer Food Kitchen Safety 264

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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Modern Restaurant Management

JUNE 3, 2025

Social responsibility is becoming more important as well, so sharing your restaurant’s sustainability efforts or community involvement can attract customers who value ethical practices. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

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Marketing Loyalty Program Email Marketing Customer Experience 380

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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Social Media Customer Experience Small Business Influencer 299

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.

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SEO Social Media Customer Experience Customer Service 326

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

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2025 Sustainability Social Media Customer Experience 323

The Rail

OCTOBER 25, 2024

Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. 5 Social Media Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on social media.

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Social Media Customer Experience Bar Customer Service 130

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.

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Hiring Social Media Fast Casual Email Marketing 221

Modern Restaurant Management

DECEMBER 11, 2024

Accessories : Hats, tote bags, and fun foam fingers that resonate with our audience and extend the bar’s social vibe. Social Media Campaigns : Posts and stories featuring the merch, styled in real-world settings, paired with teasers leading up to the launch. Creating pieces that look great in a casual or nightlife setting.

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Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. How important is social media promotion for the brand and guest engagement? JA: Social media is huge for us.

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Franchising Franchise Social Media Influencer 221

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

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Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

JUNE 6, 2025

In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. There are many ways you can encourage UGC from your diners, such as posing a challenge on social media to prompt guests to post reviews.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

DECEMBER 20, 2023

A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. Creating limited-time offers (LTOs) or promotions with these food-inspired holidays taps into the current social climate, fostering a buzz that resonates with your target audience.

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Customer Experience Innovation Social Media Seasonal Menu 493

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

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Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? It can also influence their purchasing decision.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Create a social media campaign that prompts customers to share content related to your business.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

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Social Media Customer Experience Seasonal Menu Customer Service 221

Modern Restaurant Management

DECEMBER 18, 2024

L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. This will be an interesting space to watch as the evolution of online and social commerce directly impacts what consumers demand from restaurant content at every touchpoint.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

OCTOBER 23, 2023

Offer a Behind-the-Scenes Look on Social Media Social media platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

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Fine Dining Marketing Social Media Influencer 520

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

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Social Media Front of House Advertising 2022 264

Modern Restaurant Management

FEBRUARY 25, 2022

Social media platforms will play just as significant a marketing role for restaurants in 2022. Facebook continues to dominate but is losing younger consumers rapidly, while Instagram continues to be the most important social platform for restaurants. The Influencer Question. Instead, look at macro-influencers.

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2022 Marketing Email Marketing Social Media 531

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

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Influencer Social Media Employee Relations Website Management 336

Modern Restaurant Management

MAY 8, 2025

The texture of a food or beverage item can make it appear more craveable, deliver a certain desirable mouthfeel, or even carry a particular sound that influences our perception. That’s because texture activates more than just our taste buds. How do textural trends arise and why do you feel there is a rise in anti-texture products?

Social Media 252

Social Media Beverage Influencer Innovation 252

EATER

MARCH 27, 2025

The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media. adults in February 2025 representing the U.S.

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Social Media Fine Dining Online Ordering Dine-in 248

Modern Restaurant Management

MAY 30, 2025

They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. Social media is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Modern Restaurant Management

FEBRUARY 18, 2020

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 billion in spending by others. They’re naturally eager adopters of emerging communication platforms.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website. Create a Photo Contest On Social Media Launch a simple photo contest.

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Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

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Social Media Customer Experience Email Marketing Loyalty Program 252

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.

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2025 Beverage Fine Dining Guest Recovery 450

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. Customer Favorite Reinforces that a dish is well-loved by other diners.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. Enforce face-mask wearing for both employees and customers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Treat local influencers to a meal. Social influencers are the new celebrity endorsement. Partner with a local business.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

MAY 30, 2023

RMS dug deep into many influences on dining choices – including social media. Knowing your audience is essential for social media promotions. Apps aren’t the only traffic drivers, of course.

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Loyalty Program Social Media Download 2023 492