Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 92

Social Media 2006 2016 Website Management 92

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

MARCH 30, 2022

Neon signs beg to be photographed and can create a ton of free advertising from excited social media posters. Use your restaurant's interior to upsell to customers, ask people to sign up for your email list, tell customers to follow your restaurant on social media, and more. Run Social Media Contests.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

AUGUST 31, 2023

Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. So, once you have a date for your event, make sure you send out invites to the local media so they can cover it.

Social Media 154

Social Media Email Marketing Influencer Events 154

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 112

Influencer Social Media Employee Relations Website Management 112

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 180

Social Media Customer Experience Website Management Customer Service 180

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

SEPTEMBER 20, 2022

How do I attract new customers, manage my costs and differentiate my establishment from the competition? The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There’s also no need to compensate influencers to star in these videos.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Next, you should invest in reliable technology, such as a user-friendly website or mobile app, to streamline the ordering process for customers.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

Operations 221

Operations Website Management Social Media Customer Service 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JUNE 1, 2022

Website: BITAC Food and Beverage. Website: MURTEC. Website: The International Restaurant and Foodservice Show of New York. Website: Food Marketing Conference. Website: Restaurant Franchising and Innovation Summit. Website: Bar & Restaurant Expo. In-Person or Virtual: In-Person. When: January.

2022 195

2022 Fast Casual Website Management Workshop 195

Next Restaurants

DECEMBER 18, 2019

The people looking for your product or service are performing another activity, such as reading the Sunday paper, watching the local news on TV, or scrolling through a social media feed.”. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JULY 16, 2021

See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Will you use social media marketing? Small Business Administration 's website. Neighborhood shops. College campuses / school zones. Liquor License.

License 459

License Hiring Equipment Point of Sale 459

Open for Business

MARCH 23, 2023

Your brand is everything, so it makes sense to have a dedicated team member managing it. One sign that it’s time to hire marketing staff is that you, your general manager, or current team members handling marketing feel overwhelmed. It’s smart to invest in experienced candidates for social media marketing jobs if you have the budget.

2023 78

2023 Marketing Social Media Email Marketing 78

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. 4: Influencers Increase Your Reach. What’s the big deal with these influencers?

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Perfect Daily Grind

FEBRUARY 15, 2023

Jessica Keenan is the Managing Director at Ascension Coffee in Dallas, Texas. Baristas need to understand different brewing methods , as well as how grinding and extraction influence flavour,” he says. What about becoming a competitor or an influencer? Read on to find out what they had to say. What skills does a barista need?

Education 187

Education Point of Sale Training Website Management 187

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Manage expectations by creating a timeline for updates. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Social Hospitality

OCTOBER 28, 2020

They’re great to manage customer complaints, ask for reviews, and resolve issues. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises. In a manner of speaking, your customers are your best influencers when communicating your brand message.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Social Hospitality

OCTOBER 28, 2020

They’re great to manage customer complaints, ask for reviews, and resolve issues. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises. In a manner of speaking, your customers are your best influencers when communicating your brand message.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Manage Social Media. More consumers are looking to interact with brands on social media platforms.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Restaurant365

JANUARY 27, 2022

QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. QR code menus can enable you to manage in-house dining with fewer servers. Improve Social Media Engagement. Your website. How do QR Codes Translate to Touchless Menus?

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Gourmet Marketing

SEPTEMBER 23, 2021

If you do something bigger, make sure you also have a unique hashtag for the giveaway and ask your customers to share a post on social networks with your unique hashtag each time they do purchase. It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant.

Marketing 61

Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

Restaurant Engine

FEBRUARY 28, 2024

For example, include things like your website, photography, video, social media, digital ads, flyers, etc. Include a section on how you’ll manage your food truck, how many employees you’ll hire, etc. Build a user-friendly, fast website that highlights your daily locations and menu. Work with local influencers.

Food Truck 52

Food Truck Food License Website Management 52

Chowly

FEBRUARY 23, 2024

Food and Menu Trends Consumer preferences and economic dynamics influence food and menu trends. To navigate these challenges, 60% sought new suppliers, showcasing a proactive approach to cost management, while 53% trimmed menu items in response to increased food costs. Learn about Digital Marketing that's done-for-you.

2024 96

2024 Loyalty Program 2023 Point of Sale 96