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Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. For a deeper dive into what restaurant operators need to know about this trend,, Modern Restaurant Management (MRM) magazine reached out to Geoff Michener, CEO & Founder, dataplor.
Consider the explosive growth of TikTok restaurant reviews where influencers document dining experiences in real-time. Clean bathrooms communicate volumes about your overall operation. The stakes are particularly high for multi-location operations, where inconsistency can damage brand perception across your entire footprint.
Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
It's important for operators to ensure they are abiding by the law and compensating the creators and rights holders. What should restaurant operators know about music licensing? Why do you think so many operators are unaware of licensing fees? Are there licensing scam schemes operators should be aware of?
Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. What can restaurant operators do to bring in new guests and keep them coming back for more? For back of house, operators should focus on tech that drives speed, efficiency, and cost savings.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
For restaurants, especially those operating on thin margins, these fees can influence pricing strategies, profitability, and even operational decisions. As a percentage of each sale, interchange fees may seem minor individually but can accumulate to significant amounts over time.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
At this time of year, restaurant operators often search for ways to be more efficient, reduce costs and be more profitable. What are common misconceptions restaurant operators have regarding the impact of cooking oil on sustainability? What is the connection between restaurant cooking oil and sustainability?
The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year. The post 5 Essential Restaurant Customer Retention Strategies Every Operator Needs In 2025 appeared first on ChowNow.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
However, long-term growth requires more than operational expertise. Leadership isn’t about wielding authority; it’s about influence. These questions might help: Do you excel at organizing and executing tasks or thrive on inspiring and influencing others? It demands visionary leadership.
Search profiles as well as review sites also offer traditional recommendations in the form of written reviews, which have a strong influence on restaurant consumers. Viral videos and influencer recommendations can drive significant foot traffic.
To gain insights on what operators can do to prevent outbreaks, Modern Restaurant Management (MRM) magazine turned to Christine Schindler, CEO and Co-Founder of PathSpot, a digital health and safety system designed to effectively eliminates the spread of foodborne illness throughout the entire food cycle.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.
After all, a high-performing GM has already mastered running a restaurant, hitting numbers, developing teams, and managing day-to-day operations, so giving them more locations should be a win. As an MUL, this hands-on style becomes a liability because now they must manage leaders, not operations. Not necessarily.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. In 2025, operators can offer elevated foodservice experiences at more affordable prices through emphasizing value in LTOs to drive sales.
For restaurants, success lies in recognizing these evolving preferences and strategically adapting operations to meet them. Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority.
Unlike previous generations, they seek out the following: Global Influence : Growing up in a digitally connected world, Gen Z has a palate that's as diverse as their Instagram feeds. Share engaging content, collaborate with influencers, and encourage user-generated content to further connect with them.
Guests are significantly pulling back their discretionary spending, which is directly influencing when, how, and what they choose to order at quick-service and fast-casual restaurants. To keep guests coming back, operators must provide a value proposition where convenience, quality, and personalization are all part of the equation.
The agency has grown from a one-woman operation to a team of nine with clients across the U.S. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” We supported them with strategic social media, influencer outreach, and scalable marketing systems. We’ve been there.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
According to Toast , restaurants are seeing success by sharing behind-the-scenes content, staff spotlights, and recipesoffering a more personal look into their operations. Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. How Often Should You Post?
Independent Contractors Independent contractors operate their own businesses, control how and when they perform their tasks, and handle their own taxes. Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. What are the operational challenges of pursuing international expansion? Our partnership with an influencer makes our reach even bigger and more authentic.
What's the next food trend that needs to be on a restaurant operator's radar? The texture of a food or beverage item can make it appear more craveable, deliver a certain desirable mouthfeel, or even carry a particular sound that influences our perception. That’s because texture activates more than just our taste buds.
Restaurant expansion is an exciting milestone, but it brings a hidden risk: as you grow, your team culture and operational standards can get lost in translation. Before diving into handbooks and standard operating procedures (SOPs), use training to build excitement and knowledge around what makes your food or service stand out.
In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. For example, the open kitchen design can be modified in video with behind-the-scenes clips of kitchen operations. You could also share staff highlights or tours of where you source your ingredients.
Media Influence on Public Perception Media coverage can shape consumer opinions about a brand and have long-term impact on brand trust and loyalty. If a company isn’t proactive and truthful, the media could highlight delays or mishandling of recall procedures, damaging the company’s reputation even further.
magazine reached out to the team at SOCi to understand what operators should take away from the results. What factors influenced these results? What should restaurant operators take away from this report and what can they do to be proactive and reach new audiences? ” Modern Restaurant Management (MRM).
Independent restaurants are at a pivotal moment, as the industry confronts multiple challenges including inflation, cost volatility, and extreme weather and adapts to an increasingly complex operating environment, according to the findings of the The James Beard Foundation® (JBF) 2025 Independent Restaurant Industry Report.
“While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years. Commercial operators who have been impacted have moved swiftly to repopulate hens. Through January 2025, the U.S. egg industry has eight percent fewer egg-laying hens than it did two years ago.
This article explores their charm, global influence, and the key elements that fuel their success. The Global Influence of French Bistros on Dining Culture The influence of French bistros stretches far beyond France’s borders, shaping dining cultures across the globe. They are top spots for the best food in France.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out for insights from Frances Alvarez, Senior Vice President of Brand Management at Beanstalk, a global brand extension licensing agency operating in the F&B space. What current retail trends are influencing licensing strategies in the F&B industry?
Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers. Identify local influencers or food bloggers who align with your restaurant's brand and values. times more impactful than influencer content.
That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Your goals will shape the kind of content creator you need.
From independent eateries to major chain restaurants, chefs and operators are getting creative, introducing innovative dishes and customizable options for younger diners. Legal Sea Foods photography by Brian Samuels How can restaurant operators optimize their kids' menus to better appeal to their guest needs?
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The reality is, the type of business you operate has a larger bearing here. Take Amazon, for example. It's a digital platform from start to finish.
This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience. When rolling out a menu item, it’s great to get a “foodie” influencer to come and review. People look at these people and save their videos with plans to come to your restaurant.
Internal communication, especially between front- and back-of-house staff, is one of the most overlooked drivers of operational efficiency and l asting loyalty. Internal communication in hospitality is, again, the link that holds service operations together. A well-informed team can anticipate issues before they affect the guest.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Its crucial to pair with the right influencer, however.
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