7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

APRIL 11, 2025

The last time you tried a new restaurant, what steps did you take before you walked through their doors? Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Check the star rating?

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

DECEMBER 18, 2024

. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. The restaurant sector is poised for a seismic shift as AI integration takes center stage.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MAY 16, 2025

Clear signals (verbal or non-verbal) between the kitchen, servers, and hosts help reduce wait times and missed orders. A Klaviyo survey highlights growing pressure to deliver value and consistency both in-person and online. Speed of Service This measures the time from order to delivery.

Front of House 251

Front of House Communication Back of House Fast Casual 251

Modern Restaurant Management

JULY 14, 2020

Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Take Advantage of #foodstagram.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

MAY 23, 2025

Start by gathering two key data points for each menu item: Items Popularity: How often guests order it Contribution Margin: How much profit it brings in To do this, youll need to access your sales data and your food cost for each dish. These are the items that should lead your marketing, your online menu, and your limited-time offers.

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Modern Restaurant Management

MAY 30, 2025

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. The reality is, the type of business you operate has a larger bearing here.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Modern Restaurant Management

APRIL 30, 2021

Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Make sure that locals know the measures your business is taking to ensure the safety of both customers and staff. Reach Out to Local Foodies. Sign Up on Local Directories.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MAY 28, 2025

. “We are not only seeing the continued use of social for search this year, but also the rise of AI search engines like ChatGPT and community websites like Reddit, which are taking market share away from traditional search engines,” Ho added. What factors influenced these results? “This shift is already happening.

Social Media 252

Social Media Marketing SEO 2025 252

ChowNow

APRIL 4, 2025

When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter?

Management 195

Management Management Social Media Online Ordering 195

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

ChowNow

MARCH 21, 2025

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Key customer factors that influence dining preferences, from demographics to behavior. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

EATER

MARCH 27, 2025

population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media.

Social Media 250

Social Media Fine Dining Online Ordering Dine-in 250

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

SEO 489

SEO Website Management Online Ordering Customer Experience 489

Modern Restaurant Management

MAY 17, 2022

Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Promote Online Ordering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

MAY 30, 2023

But don’t just take our word for it. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. They’re buying too – 40 percent of respondents place takeout orders on their apps and 30 percent place delivery orders.

Loyalty Program 492

Loyalty Program Social Media Download 2023 492

ChowNow

MAY 23, 2025

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. Thats what you actually take home. You can pull in millions of dollars a year and still struggle to stay open if your costs are out of control. Without it, one bad month can wipe out three good ones.

Point of Sale 195

Point of Sale Insurance Fast Casual Customer Service 195

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. According to research, the majority of customers are interested in ordering seasonal items. Influencers can be powerful advocates for restaurants.

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 18, 2022

Having a great website for your business is paramount to represent their online presence. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer. You can do this by having more employees or mapping out better routes. Offer Quality Services.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

EATER

OCTOBER 31, 2024

I was angry that it was taking so much of my energy and my creativity, and I wasn’t really building a future for myself,” she says. Most modern panaderías are taking flavor inspiration from other cuisines and traditions. I taught myself to bake through books and practice, just out of curiosity. I was really tired of it.

Consumer Goods 325

Consumer Goods Customer Experience Social Media Take-out 325

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Simply mentioning that you offer a gluten-free menu in your marketing materials is one easy step you can take. Take to the Camera.

Marketing 453

Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

FEBRUARY 18, 2020

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 Now let’s take a deeper look at Gen Z behavior and how can your establishment best target this generation.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

APRIL 25, 2025

In this article, you will learn: How to turn in-store and online ordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 482

2020 Influencer Point of Sale Food Safety 482

ChowNow

MAY 16, 2025

Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?

Ordering 195

Ordering Online Ordering Seasonal Menu Point of Sale 195

Modern Restaurant Management

MAY 28, 2021

It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Consider the fact that nearly 50 percent of diners are influenced by social media. In some cases, whoever you hire to take care of marketing could be an experienced photographer, themselves. Making Your Food Irresistible.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. That was until another account pointed out that Pickle Me Everything was admittedly not preserving its pickles properly , which could lead to botulism poisoning.

Social Media 264

Social Media Influencer Food Kitchen Safety 264

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

APRIL 15, 2020

As more restaurants focus their undivided attention on their off-premise offerings and guests adapt their consumption to this new environment, plus some of the government relief measures take effect, some small improvements may lie ahead.” Easy online ordering – Easy online ordering was nearly tied for second.

2020 493

2020 Point of Sale Fast Casual Online Ordering 493

7 Shifts

NOVEMBER 14, 2024

Ideally, operators want new employees to be deployed in 12 days , while 55% of restaurant employees admitted they want shorter training periods that take only one to two weeks. Training takes time away from regular restaurant operations, and scheduling this time effectively is crucial. Let’s say you run a fast-casual restaurant.

Training 195

Training Kitchen Safety Food Safety Customer Service 195

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. Beef Up Your Online Presence. They want to know what to expect before they arrive. Here are some strategies. Build Social Proof.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Modern Restaurant Management

MARCH 23, 2020

You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. This idea can be applied to dine-in, pickup, and delivery orders.

Marketing 507

Marketing Back of House Employee Relations Social Media 507