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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

To get started, here are some of the e-mail marketing tools you can use: Popmenu Popmenu automates your email marketing and targets customers so you can send them custom promotions based on their past visits and orders at your restaurant. Price: Free (1,000 monthly emails), Essentials - $6.50/month month, Guru - $249.95/month,

2024 221
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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What does the data show? Who is the target customer base?

2023 122
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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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How to Market Your Restaurant During and After COVID-19

Modern Restaurant Management

Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Engaging with Diners on Social Media During COVID-19.

Marketing 212
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Blurring the Lines Between QSR and Retail

Modern Restaurant Management

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Retailers also needed to streamline ordering ahead for curbside pick-up.

Retail 176
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?

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