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Cross-Functional MarTech Strategy Is Powering Loyalty and Guest Experience

Modern Restaurant Management

As restaurant brands grow, there is an increasing realization that loyalty and guest experience cannot live in isolated departments anymore. After nearly two decades in marketing and technology leadership across hospitality brands, I have seen how aligning these functions can drive measurable results. Growth today requires agility.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.

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Training at Scale: How to Grow Restaurant Teams Without Losing Brand Soul

Modern Restaurant Management

At Craveworthy Brands, we have learned that training is far more than a system for consistency, but a strategy for unlocking loyalty, performance and culture across every unit. After 15-plus years leading training practices in hospitality, I have seen firsthand how the strongest brands turn their playbook into a methodical growth engine.

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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. In case you were wondering why they chose the name The Plaid Pengun, Haubenhofer tells the story. It’s a blend of strategy and creativity – two key elements in great branding.

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Restaurant tech's next billion-dollar question

Restaurant Business

It gives them another product to offer restaurants, for one, but the strategy also promises to increase sales and traffic, which many operators badly need. According to Technomic data on restaurant loyalty programs, not all that much. How impactful will it be? By Joe Guszkowski on Aug. Restaurant tech is working on it.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. We'll see the continued shift of leveraging AI to help with other commodity tasks to free up humans to have more time to give customers higher-quality hospitality.

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MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze

Modern Restaurant Management

In response to rising food costs, 56 percent of respondents said they planned to increase menu prices, down from 61 percent earlier in the year, and 18 percent said they doubled down on inventory and waste tracking, up two percentage points.