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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love social media. Social media has become an ingrained part of our digital lives. How to Approach Social Media.

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‘Miami Is a Panoply of International Peoples, Culture, and Cuisine Making it an Ideal Mecca for the Food Scene in Franchise Development’

Modern Restaurant Management

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Why you wanted to franchise. JA: We decided to franchise because the idea is simple, adaptable, and appeals to people everywhere. What makes it scalable?

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Tapping into 2025 beverage trends with Global Beverage Innovator

Restaurant Business

Recognized as a global leader in the bubble tea sector, Chatime continues to expand and build as an innovative beverage brand with over 1,400 franchise locations worldwide. Brightly colored drinks, such as Chatimes vibrant purple taro and green matcha offerings, are attention-getting and tailor-made for social media.

Beverage 273
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. This is where social media is uniquely positioned to help restaurants win big.

Marketing 447
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play.

2025 419
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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Diners became familiar with accessing menus via QR codes. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Direct Delivery.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0: