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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising?

Marketing 447
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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. To truly connect with a local audience, creativity and community involvement are key.

Marketing 445
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Restaurants need to think beyond just serving great food; they have to consistently deliver positive experiences across every channel to build trust, strengthen their reputation and keep guests coming back.” Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Highlight not just the food, but the overall experience, to give potential customers a glimpse of what to expect when they visit.

Marketing 450
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How Restaurants Can Manage Food Costs During Disruptions

Modern Restaurant Management

Amid these potential disruptions, operators need a fresh approach to managing food costs. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide food prices by between 0.9 To keep food costs under control, real-time insights are key. percent annually. Think of it as an adaptable tool.