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How to Set Up Online Ordering for Restaurants

7 Shifts

If you weren’t thinking that much about online ordering before, you definitely are now. The easiest way to get your food out there is by partnering with a third-party delivery app. Native or first-party delivery doesn't rely on a separate service to take and send out orders. It will still cost you to run your own delivery.

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279
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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

You got into this business because of your passion for food and hospitality. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. Let’s be honest - you’re a restaurant operator, not a marketing expert.

2024 221
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Understanding Restaurant Profit Margins: A Clear Path to Success

ChowNow

Running a restaurant is a balancing act of managing expenses and maximizing revenue. Overhead Costs: Rent, utilities, and other fixed costs must be managed efficiently. Menu Pricing: Setting the right prices that reflect the value and cost of your offerings is crucial. High COGS can eat into profit margins.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.

Marketing 397
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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Sweetgreen launched Green January, an opportunity for customers to jumpstart a healthy routine in the new year through real, fresh food. SONIC® Drive-In is introducing a new Under $2 Craves menu.

2023 106