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So much data is generated at every point within a restaurant, whether fastcasual or fine dining. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.
It’s tempting to chase quick wins with deep discounts or paid promos, but those tactics usually eat into your margins as fast as they spike short-term numbers. Add bold, well-placed “Order Now” buttons on your restaurant website , socialmedia platforms, and even your Google Business Profile.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We were entering the saturated fast-casual burger space and knew we needed to make an impact. We wanted it to feel high-end but also lively and social. Don’t just rely on organic socialmedia.
Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on socialmedia, local events, or partnerships with delivery services? Use SocialMedia Insights Socialmedia isnt just for marketingits a goldmine of customer data.
The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Restaurants are also implementing innovative retention strategies.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.
Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. Updated restaurant technology is the key to being a modern, successful establishment.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register. Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging SocialMedia Accounts ?? And the stats back it up.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Cottage cheese had a socialmedia-fueled renaissance. But this trend wasn't just seen on socialmedia. Franchise 2.0: It turns out they might be heading to their nearest 7-11.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. In the short term, it’s QSR that will experience labor improvement, then fast-casual. Reduce theft.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. March Sales Decline. percent in March.
There are many restaurants who’ve never touched advertising or socialmedia, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Your mission statement is the ‘why’ of your restaurant.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Socialmedia login for easy access.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyaltyprograms are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.
Of these, one of the biggest challenges facing independent, franchised and fast-casual restaurants is staffing. Other benefits to consider include transportation subsidies, expanded employee meal programs or discounts, increased sick leave or paid time off, childcare stipends, and, of course, cash bonuses. Promote Yourself.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
The fast-casual brand continues to grow amid the pandemic and is on track to open more than 30 restaurants this year. Together, they are launching the Pathways to Black Franchise Ownership program, an innovative personal development training initiative that equips potential business owners to operate high-performing businesses.
As for marketing, focus on cost-effective strategies such as socialmedia and email marketing. Quick-service restaurants Quick-service restaurants (QSR) , also known as fast-food restaurants, offer quick, convenient dining options. Upselling and creating loyaltyprograms can help coffee shops boost profit margins.
Flynn now owns and operates a combined total of 2,355 quick-service, fastcasual and casual dining restaurants, generating $3.5 “Seniors have been hit particularly hard by the pandemic, with social distancing efforts contributing to increased isolation, loneliness and despair,” said Staci Rawls, KFC U.S. .”
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. They are offering $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash and Caviar through the end of 2020.
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. One in 10 people currently work in foodservice, making it the nation’s second-largest private employer.
Created in collaboration with BBDO New York, the campaign will launch in both English and Spanish on Monday, June 8, and will be featured on TV and digital, including a full suite of customizable assets to be leveraged based on individual franchise needs, including social, radio, out of home, job templates, and in-store POP.
The majority of fast-casual and fine dining operators are meeting this challenge head-on by adding new offerings monthly,* driving increased competition with bar-and-grill operators. These include marketing, website development, appointment scheduling, digital loyalty, review management, and both retail and restaurant POS solutions.
In addition to virtual kitchens meeting lower labor costs, they also offer a fast-track to opening, with a location able to begin serving in just one month. In addition to team members wearing masks and gloves and implementing social distancing, Fazoli’s has enhanced sanitation procedures and limited dining room seating.
Their enthusiasm for our brand coupled with their deep experience developing successful polished casual and fast-casual restaurant brands in Alberta make them the perfect partners to bring CPK into Canada for the first time. ce launched its franchise program to expand the concept across the nation. Real Famous BBQ Debuts.
I subscribe to the Substacks of my colleagues, plus print and digital media of all kinds. In 2020, when the owners of Sonny’s Pizza in DC found themselves navigating their big pivot, Zoom wine tastings with staff provided the inspiration for a socially distant revenue stream. per month, P.F.
Posting appropriate signage and floor decals to encourage social distancing. Flippy is certified by NSF International, and our autonomous design promotes social distancing needs and decreases human contact during the food prep process,” said Buck Jordan, CEO of Miso Robotics. ” Par Tech Teams with Revolution.
FastCasual Restaurants. Fastcasual restaurants, also known as fast food or quick service restaurants, involve ordering at a counter or doing some level of self-service. Although factors like franchise affiliation may affect profit margins, fastcasual restaurants typically have an average profit margin of 6-9%.
You know you need restaurant promotions to bring in new customers, but when you’re a fast-casual restaurant owner, this is often at the bottom of a very long to-do list, especially if you’re just starting out. Check out these tips to avoid these advertising mistakes we’ve seen fast-casual restaurants make over the years.
Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fastcasual, fine dining, etc.) Detail your plans for using socialmedia, local advertising, promotions, and how you're going to reach your target audience. What type of restaurant are you looking to open? Positioning.
The restaurant industry is evolving fast—and at the heart of this transformation is new restaurant technology. Self-Service Kiosks: A Growing Trend in New Restaurant Technology to Enhance Customer Experience Perfect for fast-casual restaurants, kiosks are the latest technology to optimize operations and increase profits.
There are many restaurants who’ve never touched advertising or socialmedia, and they’ve been the neighborhood’s go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Your mission statement is the ‘why’ of your restaurant.
This means shorter wait times, fewer mistakes, and a more enjoyable dining experience, all of which increase customer satisfaction and loyalty. Line cooks work in a fast-paced kitchen environment, while cashiers handle customer transactions. Supports Employee Retention Clearly defined roles lead to higher job satisfaction.
The best performing segments during November were those whose sales are the most negatively affected by Thanksgiving: fastcasual, upscale casual and casual dining. Expect for casual dining, upscale casual and fine dining to have abysmal sales and traffic growth numbers. First, at 2.1 times and 2.8
Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."
Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyaltyprograms and limited-time offers drives customer traffic and increases sales. However, they often face low profit margins due to high operational expenses.
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