Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Offer Loyalty Points .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? One way to keep customers coming back? A great email newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What does the data show?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

7 Shifts

NOVEMBER 1, 2022

See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy.

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

SpotOn

MARCH 5, 2024

With 90% of restaurant operators reporting their customers are more value-conscious than they used to be, restaurants need to build their brand and drive guest loyalty with value-driven incentives. "SpotOn For example, a March Madness campaign is created for a pizza restaurant wanting to drive more online orders. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your online ordering website, for example. Make sure to send interesting messages during upcoming events.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. List all daily specials and offers. Engage with them online.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

Squirrel Systems

MAY 3, 2024

From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time. Online reservation and ordering systems also reduce staff workload and improve the guest experience.

Pricing 97

Pricing Loyalty Program Waste Social Media 97

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Profile a special dish. Feature a mouthwatering photo in your email, describe what makes the dish special, and tell your guests how to order it.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Front-of-house employees can review notes and details for every table, including any special events that are happening or guest requests. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

AUGUST 3, 2022

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Increase in specials and promos.

Social Media 180

Social Media Loyalty Program Online Ordering Pricing 180

The Rail

NOVEMBER 10, 2023

For example, using a campaign type like Google Performance Max can help you utilize Google's machine learning to optimize your campaigns across all Google ad inventories, ensuring you reach potential diners wherever they are online. Facebook and Instagram Ads: These platforms allow for detailed demographic targeting, from age to interests.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Building a loyal customer base through social media marketing, delivering high-quality offerings, and participating in events can also increase profits.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Indoor Media

NOVEMBER 4, 2021

Instead, focusing on specials and promotions is best during slow periods to promote your takeout items. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. Create a Loyalty Program One of the most popular restaurant promotion ideas is a loyalty program.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

The Rail

APRIL 11, 2024

Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts. Events and entertainment: Announce live music nights, sports viewings , or other special events. Reconnect with past customers: Send newsletters with updates and entice them to return for holidays or special occasions.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Use social media often to shout out what makes your restaurant special and get the word out about promotions. Consider putting a coupon code for online orders in your ad so you can measure ROI.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Lavu

DECEMBER 16, 2019

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

Sling

JULY 4, 2021

With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. Use that contact information to send out weekly specials to keep customers coming back. 8) Invite Local Media To A Special Event. 9) Get Your Restaurant Online With A Custom Website.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant365

MARCH 13, 2020

In an unprecedented turn of events, the NBA and NHL have suspended the remainder of their seasons and MLB has suspended spring training and will almost certainly delay the start of the 2020 regular season. Throughout the country, trade show and conference organizers are assessing whether their events should be postponed or cancelled.

Mobile Ordering 167

Mobile Ordering Online Ordering Food Order Events 167

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Fortunately, working with them is simple.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Mad Mobile

FEBRUARY 29, 2024

Restaurant POS systems rely on table-side ordering directly communicating from the server to the kitchen and bar. Bar POS systems can cost anywhere from $49 to $200 per month. Your servers might have tablets taking orders tableside or your customers use kiosks to take orders at the bar.

POS 40

POS Bar Brewery Customer Service 40

Squirrel Systems

MARCH 3, 2024

From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time. Online reservation and ordering systems also reduce staff workload and improve the guest experience.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Responding to online reviews.

2020 189

2020 Website Management Online Ordering Point of Sale 189

The Restaurant Times

DECEMBER 28, 2020

Loyal customers tend to order and spend more and are good for the business. Using Loyalty Programs and Offers. Loyalty programs have long been used to get customers hooked and to keep them coming back for more. Your CRM database can play a vital role while creating loyalty programs.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

The Restaurant Times

AUGUST 29, 2020

The new reality for restaurateurs is going digital and leveraging online mediums to gain customers’ trust. Post “reopening soon” social media messages and updated hours of operations to your online channels. One of the biggest challenges restaurateurs are facing today is marketing during the reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

The Restaurant Times

JUNE 2, 2020

Introduce loyalty rewards, discounts on their subsequent orders, or even build a special offer for their special days. . Use loyalty programs to keep track of your loyal customers and gamify their experience This will keep customers engaged. Use Online Referrals . Manage Your Online Menu Better .

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Modern Restaurant Management

JUNE 3, 2021

Order accuracy and speed top list of what consumers want. The vast majority will revisit a specific drive-thru if their order is always correct (68 percent) and service is fast (62 percent). 68 percent order directly from restaurant apps multiple times a month compared to 42 percent who never order from third-party apps.

2021 189

2021 Fast Casual Mobile Ordering Guest Recovery 189