Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Offer Loyalty Points .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Modern Restaurant Management

JULY 28, 2022

Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? One way to keep customers coming back? A great email newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? Quick links What are restaurant promotions?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

JULY 13, 2022

Multichannel Ordering. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Promotion and Loyalty Programs.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your online ordering website, for example. Make sure to send interesting messages during upcoming events.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

SpotOn

MARCH 5, 2024

With 90% of restaurant operators reporting their customers are more value-conscious than they used to be, restaurants need to build their brand and drive guest loyalty with value-driven incentives. "SpotOn For example, a March Madness campaign is created for a pizza restaurant wanting to drive more online orders. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

NOVEMBER 1, 2022

See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. This is best when it includes as much information as possible—plan ahead on social posts, events, direct mail campaigns, holiday promotions, and other marketing campaigns so you always know what's coming next.

Seating 221

Seating Email Marketing Marketing SEO 221

Lavu

SEPTEMBER 29, 2023

Some have involved staffing agencies, increased wages, offered signing bonuses, or implemented referral programs to attract new employees in the service industry. Additionally, some businesses have partnered with job training programs and schools to attract a new generation of workers to the industry.

Loyalty Program 166

Loyalty Program Front of House Mobile Ordering Customer Service 166

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. Engage with them online. Providing Accurate Online Information.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. That also applies to the event space itself.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 26, 2023

This past year saw the following trends: The Digital Revolution – In 2023, restaurants gravitated towards digitalization, embracing things like online ordering, mobile applications, and digital payment solutions. This helped them improve customer relationships, loyalty, satisfaction, and retention.

Dietary Restrictions 123

Dietary Restrictions 2024 Food Safety Food Supply 123

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Facebook often encourages me to expand our posts' reach so new customers can find our restaurant online. Bambuu uses Facebook to promote its online ordering page.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

DECEMBER 18, 2019

On average, students spend between 1 - 2 hours per day on social media , so be sure you’re posting your promotion online! With a $15 in 15 deal, you promise guests that items ordered off the $15 lunch menu will be prepared, plated, and served within 15 minutes of ordering.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers. Here are four strategies: 1.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Front-of-house employees can review notes and details for every table, including any special events that are happening or guest requests. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Feature a mouthwatering photo in your email, describe what makes the dish special, and tell your guests how to order it. Offer a small discount off online orders.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Modern Restaurant Management

AUGUST 3, 2022

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Host more events, happy hours, and live music.

Social Media 180

Social Media Loyalty Program Online Ordering Pricing 180

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022?

Marketing 203

Marketing Email Marketing SEO Social Media 203

Indoor Media

NOVEMBER 4, 2021

For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. Use Multiple Channels to Reach Customers Customers feel more comfortable ordering takeout when you are transparent about your promotions. You can promote your takeout menu through a social media contest.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

AUGUST 17, 2020

Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Restaurant365

MARCH 13, 2020

In an unprecedented turn of events, the NBA and NHL have suspended the remainder of their seasons and MLB has suspended spring training and will almost certainly delay the start of the 2020 regular season. Throughout the country, trade show and conference organizers are assessing whether their events should be postponed or cancelled.

Mobile Ordering 167

Mobile Ordering Online Ordering Food Order Events 167

The Rail

NOVEMBER 10, 2023

For example, using a campaign type like Google Performance Max can help you utilize Google's machine learning to optimize your campaigns across all Google ad inventories, ensuring you reach potential diners wherever they are online. Facebook and Instagram Ads: These platforms allow for detailed demographic targeting, from age to interests.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Building a loyal customer base through social media marketing, delivering high-quality offerings, and participating in events can also increase profits.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Consider putting a coupon code for online orders in your ad so you can measure ROI. Even the way you display prices on your menu can affect what guests order. Freshen up your online presence Your customers are online.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 21, 2023

By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111