7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

ChowNow

FEBRUARY 28, 2025

Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand. to drive spontaneous visits.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Goliath Consulting

MAY 1, 2025

Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

MARCH 3, 2025

Employee Appreciation Day, observed on March 7, offers organizations in the restaurant industry a special chance to honor the incredible dedication, hard work, and unique talents of their team members. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.

Insurance 412

Insurance Healthcare Small Business Leadership 412

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JULY 14, 2020

Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. Take Advantage of #foodstagram. Engage, Engage, Engage.

Marketing 540

Marketing Social Media Influencer Online Ordering 540

Modern Restaurant Management

JULY 3, 2024

Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 490

SEO Website Management Online Ordering Mobile Ordering 490

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 10, 2021

Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. So it makes good business sense to revamp your marketing strategies. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!

Customer Experience 540

Customer Experience Social Media Email Marketing Online Ordering 540

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

Modern Restaurant Management

SEPTEMBER 28, 2020

This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights.

Operations 554

Operations Website Management Social Media Customer Service 554

ChowNow

JUNE 20, 2025

An active, accurate profile helps you influence how Google will determine to rank your restaurant in search and also convince more customers to visit your restaurant or place an order online. Keep Your Hours Up to Date, Including Holiday Hours Your business hours should be accurate and up-to-date, especially during special hours or holidays.

Online Ordering 195

Online Ordering Website Management Customer Experience Seasonal Menu 195

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 386

Social Media Email Marketing Influencer Events 386

ChowNow

FEBRUARY 12, 2025

And it works 59% of respondents say marketing emails influence their purchase decisions. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

Modern Restaurant Management

JANUARY 3, 2024

It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.

2024 522

2024 Social Media Customer Experience Events 522

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 495

Social Media Employee Relations Food Safety Customer Service 495

Modern Restaurant Management

FEBRUARY 5, 2025

This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. As such, Restaurants may choose to focus on pre-orders and takeout specials to capture sales early! The steepest decline happened between 6-9 p.m., with transactions down 47 percent at 7 p.m.

2024 309

2024 Food Order Delivery Sports 309

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

Loyalty Program 510

Loyalty Program Social Media Point of Sale Customer Experience 510

Culinary Cues

FEBRUARY 18, 2020

In this size operation there will likely be a sous chef for each restaurant outlet and a banquet chef whose focus is large-scale events. Always a specialized space for members, the club setting maintained a market space for food that was based on tradition, classic preparations, and to a large degree a “food cost free zone”.

Beverage 520

Beverage Events Food Order Website Management 520

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more ideas, check out our restaurant event ideas guide. Start by analyzing your customer base, menu, and service style.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JANUARY 7, 2021

This is not some special type of email marketing. This way, you can strongly appeal to your customers’ hungry pangs and influence their dining decisions. Invitation to Events. Most restaurants host occasional parties and events as one of the powerful ways to promote a business. Entice With Recipe Videos.

Email Marketing 572

Email Marketing Marketing Customer Experience Seasonal Menu 572

Modern Restaurant Management

JUNE 23, 2023

Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).

Franchise 451

Franchise Franchising Marketing Social Media 451

Culinary Cues

MAY 13, 2023

Oftentimes these properties boast a few a ’la carte restaurants, room service, special property events, banquets, weddings, buffets, and three meals a day in at least one of their outlets. The ability to execute events of more than 500 persons helps to build competence, speed, efficiency, and confidence.

Hotels 505

Hotels Point of Sale Cash Management Training 505

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

DECEMBER 18, 2024

Offering Bento Packs for individually portioned meals and a la carte buffet-style trays for customizable group settings, L&L’s catering options bring Hawaiian-style comfort food to events large and small throughout our locations nationwide. Pop Ups Expect pop ups to become part of the mainstream culinary landscape.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious.

Loyalty Program 475

Loyalty Program Mobile Ordering Social Media Online Ordering 475

Modern Restaurant Management

MARCH 18, 2024

The festive nature and exclusivity of a pop up with special offerings available for a limited time appeal to consumers’ desires for culinary adventure and offer opportunity for chefs to express themselves in a unique way without the constraints of working in a restaurant. Why do you think chefs are more interested in philanthropy?

2024 476

2024 Food Truck Fast Casual Allergens 476

Social Hospitality: Restaurants

JUNE 22, 2020

If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . People love a celebration, and usually don’t need to be persuaded to make an event of it! Under the Influence. Do a quick search for influencers and food bloggers in your area on Instagram.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

MAY 28, 2021

Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. If the best thing they can find is a dark, underexposed, or fuzzy picture of last week’s special, you’re going to face a problem. Researching current marketing trends. Managing SEO.

Social Media 547

Social Media Website Management Mobile Ordering Food Order 547

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine.

Social Media 530

Social Media Small Business Advertising Food Order 530