7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. Increase the efficiency of marketing spend by 10 to 30 percent. Lift revenues by five to 15 percent.

Social Media 195

Social Media Email Marketing Customer Experience Communication 195

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.

Front of House 176

Front of House Social Media Email Marketing Point of Sale 176

Goliath Consulting

JUNE 8, 2023

Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Focus on sourcing fresh, high-quality ingredients and engage the expertise of skilled chefs who can create captivating and innovative dishes.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 163

Loyalty Program Social Media Email Marketing Point of Sale 163

Ordyx

APRIL 25, 2019

Technology and an ever-increasing customer demand for convenience and outstanding customer service have led to the creation of innovative new ways designed to help restaurateurs keep up with that demand. Email Engagement Email is still an effective means of engaging with customers and potential customers online. ​ 3.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

7 Shifts

FEBRUARY 22, 2021

Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program. Email and SMS Send emails or SMS to customers to upsell your loyalty program rewards, promos, or new products.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Use trending hashtags to increase visibility.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 18, 2020

Alongside these qualities, the short-term future at least will require new levels of innovation, creativity, flexibility, commitment, humanity and sensitivity. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? Innovation.

Marketing 219

Marketing Social Media Email Marketing Innovation 219

Goliath Consulting

JUNE 23, 2023

In today’s ever-evolving technological landscape, the restaurant industry stands poised to embrace innovation and transformation. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

2024 194

2024 Online Ordering Website Management 2023 194

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Employee Relations 195

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Refer to guests by name in your emails and provide recommendations tailored to their preferences. For your rewards program to be successful, regular engagement is key.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 195

Management Management Kitchen Safety Front of House 195

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Bingage

OCTOBER 31, 2019

It automates mundane and repetitive tasks like capturing contact details (name, email, and phone number), creation and update of customer profiles, and more. The insights generated are then used to create or improve sales and marketing campaigns, discover opportunities for upselling/cross-selling, and drive strategic decisions.

Innovation 40

Innovation Email Marketing Point of Sale Customer Experience 40

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Historically, restaurants have been slow to adopt innovative technology. Marketing Strategy Will Adapt. Innovators will find their own way. Technological innovation will keep pushing forward.

2021 149

2021 Email Marketing Online Ordering Advertising 149

SpotOn

APRIL 10, 2024

Like many restaurants, CCK encourages guests to sign up for emails. But it’s not your grandmother’s restaurant marketing , as supported by the 50% open rate. “With email marketing, a lot of people think all you're doing is trying to sell me something.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

ChowNow

FEBRUARY 12, 2021

As a restaurant professional, you’re likely looking for new and innovative ways to keep your business top of mind. By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. .

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Modern Restaurant Management

DECEMBER 28, 2023

Traditional methods like feedback forms and email surveys often result in not only low response rates, but delays in actionable insights due to the cumbersome nature of manual analysis. The ability to gauge real-time customer satisfaction is a game changer for restaurants aiming to adapt and thrive in an evolving market.

2024 120

2024 Dietary Restrictions Customer Experience Customer Service 120

Goliath Consulting

AUGUST 16, 2023

Furthermore, restaurants can possibly target their audience better, curate marketing campaigns with higher precision, and receive insights that can be invaluable for business growth. For restaurants, it’s all about embracing the change, innovating, and continually finding avenues to connect deeper with their patrons.

Social Media 78

Social Media Email Marketing Customer Experience Innovation 78

Sante

APRIL 2, 2020

You may need to invest in additional marketing. On that aim, we partnered with The Capital Innovation & Technology Institute to develop The Small Business Pandemic Survival Kit. Karl Dakin established The Capital Innovation & Technology Institute LLC. Please email Karl Dakin at kdakin@dakincapital.com for details.

Small Business 130

Small Business Email Marketing Innovation Technology 130

Focus POS

AUGUST 19, 2020

Keep in touch with loyalty customers through text and email-based messaging, alerting them about menu updates or hours of operation changes. Focus Loyalty allows restaurant regulars to receive valuable rewards based on a variety of plans while empowering restaurants to generate powerful marketing lists. About Focus POS.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Coupons 78

Modern Restaurant Management

JUNE 1, 2021

In order to truly leverage the digital ordering transformation, an innovative, branded website will be clutch. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind. Unique design capabilities allow you to make updates quickly without any down time.

Ordering 177

Ordering Technology Mobile Ordering Online Ordering 177

Modern Restaurant Management

JANUARY 8, 2024

In 2024, the restaurant industry will witness a technological transformation driven by innovations like AI and contactless solutions, while also grappling with data privacy concerns. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 210

2024 Loyalty Program Cash Management Customer Experience 210

Focus POS

SEPTEMBER 10, 2020

Restaurants can leverage software like upselling prompts to conduct better and more effective marketing. Take that into consideration when you’re planning your marketing strategy. SMS and email marketing. In the contemporary restaurant landscape, digital marketing is king. Focus on the Future of Your Business.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

The Rail

APRIL 4, 2024

Leverage the power of social media, email newsletters, and even traditional signage to communicate your plans. Undertaking thorough market research helps you understand the likes and dislikes of your new demographic. Negotiating with suppliers and finding innovative marketing strategies can also help keep expenses in check.

Bar 52

Bar Customer Experience Email Marketing Customer Service 52

The Restaurant Times

NOVEMBER 17, 2022

You have certainly taken steps in the right direction while leaning into innovation. The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. .

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Goliath Consulting

APRIL 28, 2022

Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” For more information on our services visit [link] or email us at getresults@goliathconsulting.com.

Fast Casual 78

Fast Casual Food Truck Fine Dining Customer Experience 78

ChowNow

DECEMBER 7, 2021

They also keep diner email addresses for marketing and business insights, and both the restaurants and diners can skip unnecessary fees. With more than 20,000 restaurant locations (and expanding), we’re proud of our growth, and will continue to help our partners thrive with new innovations like the Diner Impact Score.

Online Ordering 158

Online Ordering Mobile Ordering 2011 Website Management 158

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. The restaurant industry continues to face many pandemic-induced restrictions, and rather than giving up, brands have decided to innovate. They continued to expand their menus to a point where inconsistency became more of the norm from market to market.

2020 193

2020 Kitchen Safety Food Safety Loyalty Program 193

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. Digital marketing tools. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147