7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

JANUARY 20, 2023

And this huge event draws in a lot of people who are looking for a quick and easy meal. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Online Table Reservation Systems. Phone Number. Behavioral Information.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Open for Business

MAY 9, 2024

Update your menu One of the best ways to attract guests during the summer and keep them coming back for more is to refresh your menu. Look around your restaurant and see what spaces you can offer for private events. Consider partnering with nearby attractions, hotels, or event organizers and cross-promote each other's offerings.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Send Relevant Emails.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Allergy-friendly menu. Vegetarian menu. Dessert menu.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Review and Revise Your Menu Offerings. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

OCTOBER 23, 2020

They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. What is a Link in Bio page?

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. Plus plenty of additionals and ‘menu modifiers’ for those ready to spend more – espresso martinis for the table?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. For restaurant operators, it's the perfect opportunity for a prix fixe menu. Hide your chocolate, plastic, or toy-filled easter eggs around the dining room.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Doing so will give you a sense of the market gap that needs filling.

License 78

License Email Marketing Seasonal Menu Front of House 78

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . The point of a drip email marketing campaign is to give customers the right information at the right time.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Start spreading the word that your restaurant welcomes holiday party reservations! Start spreading the word that your restaurant welcomes holiday party reservations!

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 21, 2020

High-end restaurants that tend to have a pricier menu should look to add more affordable items. Instead, you can reach a compromise in your menu. Keep customers from congregating in waiting areas by adopting a reservations-only business model. Have a Marketing Plan for Reopening. Protect Your Employees.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

The Rail

NOVEMBER 11, 2022

Consider giving a discount or a voucher to people who bring donations to help the event succeed. Planning a charity event where a percentage of the profit goes to a nonprofit is a good way to boost business and be able to donate to a cause. Host Events for Local Businesses. Participate in local events and festivals.

Social Media 105

Social Media Events Online Ordering Consumer Goods 105

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. You can use this welcome email to thank them for following you. You could also send a link to your menu and information about your hours in this welcome message. Once on your website, you ask for their name and email. 3: Launch a New Menu Item.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

BNG Point of Sale

NOVEMBER 20, 2020

Since the ordering system is electronic, it can be kept up to date with in-stock menu items to prevent your restaurant customers from having to reselect. According to Statista, online food delivery has experienced the highest growth in the restaurant sector, with an overall market volume topping $58M in 2019. Menu Management.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Mad Mobile

FEBRUARY 29, 2024

We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. Flexible pricing options If you offer special pricing for happy hour or during special events, your bar system should be capable of managing the switch. Tracking and redeeming loyalty points should be a snap.

POS 40

POS Bar Brewery Customer Service 40

Deliverect

JULY 24, 2020

Is it limited to taking payments and orders, or does it also provide inventory management, a reservations system, kitchen and shift management tools? Online reservation systems. Online reservations are increasingly becoming the norm for restaurants. And Tripleseat which focuses on event bookings and management.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). Email isn’t going away. This blog will steer you in the right direction.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Goliath Consulting

APRIL 28, 2022

Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” This can also be used depending on the time of day, group size, event, and more. Flexible Spaces.

Fast Casual 78

Fast Casual Food Truck Fine Dining Customer Experience 78

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. As previously mentioned, the number of delivery and reservation apps has reached an all-time high. Not so fast. Not so fast.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Touch Bistro

APRIL 27, 2021

Your Menu: 93% of people view menus online prior to dining out. Build a proper HTML version of your menu – not just a PDF – that’s easy to navigate and includes the most up-to-date information. Begin growing your email list by including an email subscriber form on your website. Sweet Jesus – Toronto Ontario.

Design 92

Design 2021 Online Ordering Website Management 92

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Kiosk ordering also makes it easy for customers to browse the entire menu at a glance and request order modifications as needed. You can then use this information to adjust your menu, make purchasing decisions, or change your pricing.

Management 397

Management Management Email Marketing Point of Sale 397