7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Customize the navigation.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Is my menu accessible and legible?

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. A standalone menu page. A seamless reservation process.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Online Table Reservation Systems. Phone Number. Behavioral Information.

Loyalty Program 202

Loyalty Program Mobile Ordering Email Marketing Online Ordering 202

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 145

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 145

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Book Reservations, Join Waiting List.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

JANUARY 31, 2024

Even our Diner Trends Report found that a whopping 84 percent of restaurant goers always or often look up a restaurant menu ahead of time, and 79 percent always or often look at a restaurant’s website. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

2024 197

2024 Online Ordering Website Management 2023 197

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

JANUARY 18, 2023

Like the ultimate cheat-sheet, this profile gives staff deeper insight into a guest’s unique attributes – such as whether they prefer a quiet table or if they are allergic to peanuts – and empowers them to tailor their service by leading them to a secluded booth and marking up a peanut-free menu. Doing More with Less.

2023 186

2023 Guest Recovery Email Marketing Back of House 186

7 Shifts

OCTOBER 23, 2020

They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. This website builder also makes it easy to create menu pages. However, if you want integrations beyond marketing, you'll need to use a third-party tool to make this possible.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

7 Shifts

JANUARY 20, 2023

We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list. Email lists are a great way for restaurants to keep in touch with their customers.

Specials 195

Specials 2023 Social Media Email Marketing 195

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Allergy-friendly menu. Vegetarian menu. Dessert menu.

Technology 147

Technology Front of House Back of House Online Ordering 147

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

Loyalty Program 219

Loyalty Program Online Ordering Point of Sale Customer Experience 219

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 3: Offer Prix Fixe Meals You can also reserve a portion of your menu where you feature a prix fixe meal. With your reward plan, the key is to keep marketing to your diners.

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. What is a Link in Bio page?

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. Menu optimization isn’t a once-off task.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Open for Business

MAY 9, 2024

Update your menu One of the best ways to attract guests during the summer and keep them coming back for more is to refresh your menu. In addition to updating your OpenTable profile, use social media, email marketing , and your restaurant's website to create buzz around your summer offerings.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. Plus plenty of additionals and ‘menu modifiers’ for those ready to spend more – espresso martinis for the table?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders. Promote Offers Chatbots can email new deals and offers to your list of current customers.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Doing so will give you a sense of the market gap that needs filling.

License 78

License Email Marketing Seasonal Menu Front of House 78

SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Below are 6 ideas to adapt your regular menu, which can be updated in your restaurant POS. Moms aren't the only winners, however.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Modern Restaurant Management

MAY 20, 2020

You should still use it as an opportunity to go the extra mile, however, by including special menu items on this page. Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter.

Mobile Ordering 233

Mobile Ordering Email Marketing Online Ordering Point of Sale 233

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97