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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397
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Understanding the Restaurant Cybersecurity Threat Landscape

Modern Restaurant Management

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

Now I have a way to easily track my purchases, and the store has a way to easily reach me for upcoming sales to get more of my business. This digital transformation is not just about technology; it’s about reimagining the relationship between a brand and its customers.

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SpotOn Named to Fast Company’s Most Innovative Companies List 2024

SpotOn

SpotOn earned the standing of number 9 in the Dining category , which recognizes companies driving the restaurant industry forward through technology. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. SAN FRANCISCO, Calif.,

2024 98
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The ultimate guide to restaurant technology for restaurant owners

Open for Business

Restaurant technology has changed everything about the way people do business today. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Designing the optimal restaurant floor plan is more complex than it may seem. Restaurant owners can save time and money. Quick links.

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Crafting Allergy-Friendly Dining Experiences Using Payment Tech

Modern Restaurant Management

This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. This kind of customization is possible thanks to advanced point-of-sale systems designed with diner needs in mind. When customers pay and note their dietary needs, the kitchen gets an alert.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour.

2024 212