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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”

Marketing 490
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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
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Revolutionizing Restaurants: Embracing Tech Solutions in a Challenging Labor Market

Modern Restaurant Management

Thanks to these technologies, tasks such as ordering food and paying bills can take place on a self-service basis. If new applications and services are to work optimally, they need the best possible coverage at all times. Security : Compared to cellular, public Wi-Fi can be insecure, which puts customer data at risk.

Marketing 449
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Comprehensive Guide to New Revenue Streams for Restaurants

In the e-Book, you'll learn how to: Maximize and leverage your customer data. Own your marketing service. Create and expand services and make the most of your restaurant's resources. Download the eBook today!

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

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Check, Please… or Just Check Out? How Grocery and Convenience Stores Are Eating Into Restaurant Market Share

Modern Restaurant Management

This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). That means restaurants are losing more than just the occasional diner; they're losing their core customers.

Retail 354