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One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Thanks to these technologies, tasks such as ordering food and paying bills can take place on a self-service basis. In quick-serve restaurants, staff can focus on preparing food rather than taking orders. If new applications and services are to work optimally, they need the best possible coverage at all times.
In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. Everyone knows marketing defines the brand promise and operations should deliver it. Everyone knows marketing defines the brand promise and operations should deliver it.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. Happy hours make customers happy.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). That means restaurants are losing more than just the occasional diner; they're losing their core customers.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. According to Statista , the global online food delivery market size was valued at $151.5 According to Statista , the global online food delivery market size was valued at $151.5
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customerservice strategies that keep them coming back. Why prioritize the customer experience?
Scaling an artisan food business is no easy feat. Many small food businesses reach a critical point where they must decide whether to remain small and exclusive or expand into wholesale, manufacturing, and broader distribution. Within five years, I had opened three scoop shops and was still struggling to keep up.
Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. Casucci, Founder & CEO at Thought For Food & Son. Casucci, Founder & CEO at Thought For Food & Son In what ways has foodmarketing changed since Thought for Food & Son was founded?
The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. More than 63 percent of municipal solid waste in the US was a result of food packaging.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs.
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. At the same time, U.S.
Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. I have a varied background in sales, marketing, and HR. After making my decision, I also signed up to be a food delivery driver.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
Fast food and casual dining are currently seeing higher traffic. Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty.
As diners become more health-conscious and adventurous, food trends and restaurant strategies are shifting to align with these preferences. These versatile flours allow chefs to experiment with textures and flavors, offering creative options that resonate with health-conscious customers.
For restaurants, social media marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. Respond to DMs, thank customers for tagging you, and acknowledge both compliments and complaints.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. These policies, which will affect a wide range of imported goods, could ripple across the food and beverage industry in the form of higher prices, tighter margins, and evolving menus. With new U.S.
In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-foodcustomer. It can suggest new foods that you might like to try.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Customers often browse Instagram for aesthetic appeal and real-time updates before deciding where to dine.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
What was your journey into the food industry and how does your previous business experience translate to what you do now? I came into the food industry after building a strong background in business strategy and operations. Cody Pepper What are the barriers to having accessibility to healthier food choices?
The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. More than 63 percent of municipal solid waste in the US was a result of food packaging.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. One of the most notable shifts is the growing demand for self-service kiosks.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. In 2025, expect to see more restaurants and bars adopting eco-friendly practices, such as reducing food waste, sourcing locally, and using energy-efficient equipment.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.
A growing number of chefs are shifting their attention to independent operations that focus on foods with wider appeal that need a commitment to excellence. Cheese should be from a local or regional cheesemaker and let the customer know where it came from and why its so special. Ahbut there are signs of change.
The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? The global online food delivery market size was valued at USD 221.65
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