Modern Restaurant Management

MAY 30, 2025

With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. By making your digital engagements more personal and authentic, you're building stronger customer relationships and distancing yourself from the competition.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Goliath Consulting

APRIL 22, 2025

The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. Increased costs may lead some to reduce hours, scale back staffing, or make other cuts in order to stay afloatdecisions that can impact both staff and customer experience. With new U.S.

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Seasonal Menu Sourcing Beverage Pricing 339

Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

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Email Marketing Marketing Consumer Goods 2015 364

Modern Restaurant Management

MAY 29, 2025

Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. Customer feedback. Restauranteurs can also utilize QR codes as a channel to link customers directly to their business calendar.

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Menu Loyalty Program Download Customer Service 372

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Goliath Consulting

APRIL 18, 2025

Hospitality vs. Service Though often used interchangeably, hospitality and service arent the same. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. In a world of automation and fast-paced service, hospitality remains your restaurants most humanand most powerfulasset.

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Hospitality Email Marketing Mobile Ordering Customer Service 221

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

ChowNow

MAY 2, 2025

Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. Part of it comes from lumping together all service-providing businesses or misunderstanding what failure means. Who are your customers ? So why the disconnect?

Email Marketing 195

Email Marketing Social Media Cash Management Leadership 195

Goliath Consulting

APRIL 5, 2025

Heres how to craft an experience that leaves customers delighted and eager to return. Staff should be knowledgeable, offering helpful suggestions based on customer preferences and dietary needs. High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical.

Customer Experience 195

Customer Experience Email Marketing Customer Service Mobile Ordering 195

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!

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2025 Loyalty Program Operations Email Marketing 195

Goliath Consulting

NOVEMBER 6, 2024

Using artificial intelligence (AI) to respond to customer reviews has become a valuable tool for restaurants and bars to streamline operations and enhance guest engagement. For example, suppose a customer praises a signature cocktail or mentions a server by name.

Email Marketing 221

Email Marketing Customer Service Customer Experience Bar 221

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

MARCH 7, 2025

Restaurants collect a ton of customer data. Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while?

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. At full-service restaurants, servers are responsible for crucial tasks.

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Technology Loyalty Program Fast Casual Email Marketing 563

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Customers expect the convenience of ordering from their phones, and if they cant do so easily, theyll go somewhere else. billion in revenue.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

ChowNow

APRIL 15, 2025

You risk long wait times and a drop in service quality. Aim to keep labor costs between 20% to 30% of total sales, depending on your service style and local wage laws. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. Too many people on the floor?

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Operations Email Marketing Point of Sale Online Ordering 195

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

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Social Media Email Marketing Mobile Ordering Kitchen Safety 539

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

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Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

DECEMBER 22, 2021

While there is plenty of technology out there to optimize your establishment, one food service trend is becoming a mainstay: Internet of Things. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience.

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2022 Equipment Email Marketing Customer Service 610

ChowNow

FEBRUARY 13, 2025

What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.

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2025 Technology Loyalty Program Mobile Ordering 195

Goliath Consulting

JANUARY 25, 2025

These versatile flours allow chefs to experiment with textures and flavors, offering creative options that resonate with health-conscious customers. Limited-Time-Only Menus Seasonal, health-inspired items offered on limited-time-only (LTO) menus are driving customer engagement.

Dietary Restrictions 221

Dietary Restrictions Food Email Marketing Customer Experience 221

Goliath Consulting

DECEMBER 12, 2024

Implementing a proactive holiday security plan ensures the safety of your staff, customers, and business. Train employees to identify phishing attempts and maintain PCI compliance to safeguard customer data and ensure secure payment processing. Their visible presence also reassures customers and employees alike.

Bar 195

Bar Cash Management Seasonal Menu Email Marketing 195

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences. Here are some strategies.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. Respond to DMs, thank customers for tagging you, and acknowledge both compliments and complaints.

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Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 9, 2020

Restaurants across the country are adding and expanding their curbside services out of necessity, and consumers have started using them more, also out of necessity. The reason behind the combination of SMS and curbside pickup is simple: customers love texting. There is no physical contact with customers whatsoever.

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Email Marketing Online Ordering Food Safety Customer Service 533

ChowNow

MARCH 19, 2025

But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. The Growing Role of Takeout in Restaurant Success Takeout has evolved from a secondary service into a core business model.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Customer Experience 195

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Society Insurance has compiled three tips to help find new customers for your restaurant and bar. Have your staff encourage satisfied customers to leave a review.

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Email Marketing Social Media Food Truck Loyalty Program 473

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

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Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MARCH 26, 2021

The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. Centralized Customer Data with Digital Channel Integration. The real, long-term success of your restaurant lies in understanding the insights provided from your customers’ orders. and up to 53.9

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