7 Shifts
NOVEMBER 24, 2024
One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
Modern Restaurant Management
MARCH 26, 2025
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”
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Modern Restaurant Management
DECEMBER 6, 2024
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.
Modern Restaurant Management
NOVEMBER 8, 2024
Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Showcase the Atmosphere Atmosphere plays a big part in a restaurant experience.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.
Modern Restaurant Management
JUNE 3, 2025
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Modern Restaurant Management
OCTOBER 13, 2024
However, although a private Wi-Fi network will remain an important connectivity solution for business operations, there is a clear case for the use of cellular as it relates to the customer experience. Security : Compared to cellular, public Wi-Fi can be insecure, which puts customer data at risk.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team
365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Digital Marketing Tools. Behaviorists say it takes 21 days to solidify a habit.
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