Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. How loyalty programs have evolved. Loyalty is a two-way street. Absolutely not.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Open for Business

JUNE 27, 2023

Loyalty programs gain popularity every year, but there’s nothing new about the practice of rewarding customers for their business. Loyalty programs have come a very long way since then, thanks in part to technology. Quick Links What is a brand loyalty program? What is the purpose of a loyalty program?

Loyalty Program 78

Loyalty Program Point of Sale Mobile Ordering Customer Service 78

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. Offer discounts and specials. In 2019, diners spent $81.30

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. First, Segment Your Audience Your guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal.

Loyalty Program 195

Loyalty Program Mobile Ordering Customer Experience Back of House 195

Modern Restaurant Management

APRIL 22, 2024

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 203

Food Loyalty Program Consumer Goods Customer Experience 203

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Bingage

MAY 6, 2023

In the fast-paced digital world, we live in today, running an e-commerce store on Shopify or any other platform requires careful attention to numerous aspects, including customer acquisition and retention. As a business owner, you know that your customers are the true heroes of your enterprise. Yes, that’s right!

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Loyalty Program Email Marketing Point of Sale Customer Service 52

7 Shifts

DECEMBER 18, 2019

Get ahead of it with our 12 favorite restaurant lunch special ideas for you to feature. Why you should invest in restaurant lunch specials Increasing lunch sales is a no-brainer in the restaurant business. Lunch special ideas for restaurants As promised, here are 12 ways to get diners through your doors over the noon hour: 1.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

SEPTEMBER 6, 2023

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. Connect with Guests to Drive Loyalty Loyalty pays off in spades. Consider your own restaurant loyalty experiences. No Marketing Staff? No Problem.

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Loyalty Program Customer Experience Customer Service Technology 196

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

SEPTEMBER 15, 2021

There is a way, to both grow profits and upgrade your customer experience at the same time: suggestive selling. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

Loyalty Program 369

Loyalty Program Customer Experience Customer Service Point of Sale 369

Modern Restaurant Management

APRIL 10, 2024

While factors such as convenience impact that decision, the experience of dining out is important. In 2024, restaurants should make the dining-out experience worth the price tag. Leverage Data to Personalize Experiences Every day, restaurants generate vast volumes of data from their point-of-sale (POS) systems.

2024 196

2024 2023 Loyalty Program Point of Sale 196

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

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Loyalty Program Social Media POS Email Marketing 52

Restaurant Business

DECEMBER 2, 2022

When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. But one thing that they may not consciously consider is their experience with a restaurant after they’ve left—and this is a big area for operators to capitalize on.

Customer Experience 73

Customer Experience Loyalty Program Email Marketing Coupons 73

The Restaurant Times

SEPTEMBER 21, 2021

It is a proven fact that existing customers spend more over a period of time than new ones. While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. How To Use Loyalty Programs To Boost Restaurant Sales.

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Loyalty Program Point of Sale Mobile Ordering Online Ordering 52

The Restaurant Times

SEPTEMBER 21, 2021

It is a proven fact that existing customers spend more over a period of time than new ones. While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. How To Use Loyalty Programs To Boost Restaurant Sales.

Loyalty Program 52

Loyalty Program Point of Sale Mobile Ordering Online Ordering 52

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

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Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty.

Technology 117

Technology Loyalty Program Mobile Ordering Online Ordering 117

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

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Loyalty Program Customer Experience Point of Sale Employee Relations 207

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Loyalty Program Merchandise Mobile Ordering Fast Casual 188

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Why the buzz?

2024 196

2024 Loyalty Program Food Order 2030 196

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts.

2023 78

2023 Loyalty Program Customer Experience Customer Service 78

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Social Hospitality

AUGUST 13, 2020

Customer service is at the core of innovation and good business practices. After all, the future in the hospitality sector quite literally lies in the hands of guests and customers, so it’s imperative that you always perfect your customer service. Personalize the Customer Experience. Integrate Virtual Assistants.

Customer Service 436

Customer Service Innovation Hospitality Hotels 436

7 Shifts

SEPTEMBER 15, 2021

There is a way, to both grow profits and upgrade your customer experience at the same time: suggestive selling. Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better.

Loyalty Program 195

Loyalty Program Customer Experience Customer Service Point of Sale 195

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Write a Marketing Plan.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

OCTOBER 24, 2023

While restaurants might have expected to see a bigger shift back to in-person transactions as a result of customers looking to cut costs, there simply hasn’t been a dramatic change in behavior. The delivery experience is a new and evolving part of the customer journey, one that restaurant brands need to better understand.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369