Modern Restaurant Management

DECEMBER 12, 2024

With customers streaming in for festive gatherings, teams work harder than ever to keep up, often feeling the strain of long hours and packed schedules. Bonuses with a Twist: Experiences and Perks Holiday bonuses are always a welcome way to show appreciation, but adding an experiential element can make them even more memorable.

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Loyalty Program Cash Management Certification Customer Experience 440

Modern Restaurant Management

MAY 29, 2025

Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. McDonald's started incorporating QR codes across their mobile apps and throughout their brand loyalty programs. Not at all.

Menu 372

Menu Loyalty Program Download Customer Service 372

Modern Restaurant Management

FEBRUARY 7, 2025

More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.

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Definition Loyalty Program 2025 Fine Dining 283

Modern Restaurant Management

DECEMBER 17, 2024

With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.

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2025 Loyalty Program Customer Experience Online Ordering 419

Modern Restaurant Management

DECEMBER 27, 2024

For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025.

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2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

MAY 22, 2025

The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. By representing your brand, customers are helping create visibility that goes far beyond your storefront.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

DECEMBER 18, 2024

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Loyalty Program Customer Experience Customer Service Communication 467

ChowNow

JUNE 12, 2025

The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

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2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

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Loyalty Program Online Ordering Point of Sale Customer Experience 558

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?

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Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

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ChowNow

FEBRUARY 21, 2025

If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Include social media in your digital marketing strategy.

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Loyalty Program Social Media Coupons Customer Experience 493

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

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Social Media Customer Experience Email Marketing Loyalty Program 252

Modern Restaurant Management

MAY 3, 2022

Offering the right type of discount will help operators win more loyal customers. With larger orders, “percent-off” offers can have a greater benefit for the customer. Of popular burger brands, McDonald’s provided the most overall discounts to customers. Loyalty Rewards. Creative, Time-Sensitive Offers.

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Delivery Loyalty Program Food Customer Service 508

The Rail

APRIL 6, 2025

Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

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Email Marketing Marketing 2025 Online Ordering 195

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

Modern Restaurant Management

JUNE 12, 2024

Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

NOVEMBER 19, 2021

However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Host Fun Events. Solicit Feedback.

Marketing 474

Marketing Social Media Loyalty Program Food Supply 474

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JULY 13, 2022

While there are budgetary differences between a chain restaurant vs an single location, investment in technology must be made in order to meet new customer expectations and ease the burden of staffing shortages. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

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2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Undoubtedly, it has become a community favorite across the country. Go Digital. Optimize Your Menu.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can tailor your content to local interests and events, attracting potential guests who are most likely to visit.

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

MARCH 11, 2022

In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience. Using affinity marketing, brands are teaming up with non-competitors as they capitalize on the interests of their consumers for sporting events, concerts and now, gaming platforms.

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2022 Marketing Fast Casual Mobile Ordering 520