The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 28, 2024

The main takeaway: It’s led to higher prices and lower foot traffic at many of the state’s dining establishments. “As a result of the minimum wage increase, most chains have raised prices in the region anywhere from the mid-single digits to the midteens,” writes Hottovy. percent lower than the national average.

2024 294

2024 Mobile Ordering White Paper Food Order 294

Modern Restaurant Management

APRIL 2, 2020

Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. TransAct® Technologies Incorporated is offering its BOHA!

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Indoor Media

OCTOBER 17, 2017

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. Groupon takes half of the sale price from the deal. Sound familiar?

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Installing self-serve micro markets and pop-up groceries. Expanded service offerings to best meet consumer needs.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

The Rail

NOVEMBER 11, 2022

Try swapping coupons or providing special deals together for customers. Create a winning email script to engage customers and shine a light on other businesses, offering exclusive deals and insight into new offerings each week. Collaborate with other businesses and host events and campaigns that are mutually beneficial.

Social Media 264

Social Media Events Online Ordering Consumer Goods 264

Indoor Media

DECEMBER 30, 2020

Social media and email marketing can be a great way to lure past clients back in, but how do you get new customers through the door? More often than not, local businesses turn to coupon advertising, and salons are no different. Below, we’ll review everything you should include in your hair and nail salon coupons.

Coupons 78

Coupons Advertising Social Media Customer Service 78

7 Shifts

MAY 23, 2024

During this time, your customers scan the menu, go through the descriptions, and review the prices before deciding. Check your menu pricing Did you know that 35% of diners consider price to be the second most important factor when choosing a restaurant? This is according to a study by Toast.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Add high-resolution photos, clear descriptions, and pricing.

Menu 52

Menu Marketing Email Marketing Social Media 52

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 130

Email Marketing Coupons Social Media Events 130

7 Shifts

JANUARY 31, 2023

You might also consider adding lower-priced wine selections as well so that customers don't have to choose between splurging on a bottle of champagne. This is the perfect time to build an email list as well so you can promote other offers in the future. If you have a coupon book, be sure to include this message in the book as well.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

Email Marketing 98

Email Marketing Social Media Customer Experience Coupons 98

Lavu

APRIL 15, 2020

With the right restaurant gift card marketing campaign, you can stave off the revenue losses during COVID-19 pandemic mandates. They assist organizations with distinguishing their recurrent clients and urge them to purchase more by giving them coupons, gift vouchers, and different motivating forces.

Dine-in 113

Dine-in Loyalty Program Point of Sale Mobile Ordering 113

Indoor Media

SEPTEMBER 22, 2017

You may get help from the co-op for marketing and advertising. But those marketing efforts drive new customers to every location within your franchise, not just yours. Paper Coupons. And it’s not often that you have a good email database of customers who have come into your fast food restaurant. Learn more.

Coupons 78

Coupons Food Advertising Franchise 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Lavu

MARCH 19, 2020

If your establishment is new to online ordering, you have plenty of advantages up your sleeve: your current customer base already loves your food; regulars will be craving your items, and people want to support local businesses.

Online Ordering 117

Online Ordering Ordering Mobile Ordering Social Media 117

Restaurant365

JANUARY 27, 2022

QR code menus enable you to easily adjust pricing, change menu items, or add and remove dishes across multiple locations. Trackable data from your QR code menu includes the customer’s location, time scanned, and operating device, enabling you to combine your menu promotion with other marketing efforts. Reservation confirmation emails.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Indoor Media

SEPTEMBER 26, 2017

Create an email list that customers can join to get freebies, coupons, or early access to new menu items. Check out our Ultimate Guide to Restaurant Marketing that walks you through creating a marketing strategy to bring in new customers. . Never Overlook the Power of Restaurant Coupon Marketing.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Black Box Intelligence

NOVEMBER 16, 2021

Restaurant customer trends change, food and supply prices fluctuate and new competitors pop up every day. Here’s how to increase restaurant sales with the right blend of incentives and restaurant marketing strategies. And food prices are rising overall, with restaurants outpacing grocers. It’s a constant challenge.

Guest Recovery 98

Guest Recovery Loyalty Program Email Marketing Customer Service 98

Indoor Media

AUGUST 8, 2017

But, in the midst of wearing all these hats, you may forget about your restaurant’s marketing and advertising. Whether you own a fast casual, quick serve, family dining or fine dining restaurant here is a guide that includes 10 things to consider as you work on your restaurant marketing and advertising plan. Keep it Simple.

Advertising 78

Advertising Coupons Social Media Email Marketing 78

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. Prix fixe is French for a fixed price and offers a meal at a set price. Then, on their birthday or even their half-birthday, send them a coupon for a free appetizer, side, or dessert.

Loyalty Program 108

Loyalty Program Email Marketing Coupons Online Ordering 108

Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. Moreover, they’ll devalue your brand.

Coupons 78

Coupons Advertising Social Media Loyalty Program 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Lavu

MAY 27, 2020

Branded Online Ordering: MenuDrive gives personalized branded marketing on the web and versatile ordering platforms for your eatery with client analytics, automated marketing, and a plethora of auxiliary features that no other platform comes close to competing with. Yes, that’s right. No commission fees for your business!

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. Take it one step further and give the option to join your email list to receive promotions.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Download 88

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Customer Service 99

Indoor Media

MARCH 1, 2018

While you may not be familiar with the proper term “domain name” you use it daily whenever you visit a website or send an email. It is used most commonly as your website address, but can also be used to create a customized email address. How does a domain benefit my marketing? The same principle applies to your online marketing.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78

Indoor Media

JANUARY 6, 2021

Moreover, even if another dry cleaner is a mile or two closer to a customer, if they don’t have a website, the customer won’t be able to get a sense of pricing and may opt for an option that is farther away but clearly laid out online. Maybe you want to run a half-price winter-coat cleaning in the middle of summer for returning customers.

Advertising 78

Advertising Coupons Email Marketing Point of Sale 78

Indoor Media

JANUARY 4, 2021

Combine this with social media, email newsletters, and even texting, and you’re sure to get more customers back inside. Today, even if your preferred option isn’t available in a “ com,” you can register a “ net” or “ org” for the same price.

Book 78

Book Advertising Website Management Email Marketing 78

Restaurant Engine

AUGUST 25, 2021

This allows you to later market to your customers. Offline and online payments, check splitting, refunds, coupons, and more. This makes it incredibly easy to take payments with very reasonable pricing. Square also offers a Premium plan that offers customized pricing. Square Marketing. Accept payments at the table.

Website Management 59

Website Management Email Marketing Point of Sale Online Ordering 59

The Restaurant Times

SEPTEMBER 2, 2020

As the competition among restaurants is exceptionally stiff, they need to do the right marketing to succeed. While offline marketing strategies are necessary for restaurants, it is digital marketing strategies that have become the need of the hour. Digital Marketing Strategies That Restaurants In Saudi Arabia Must Follow.

Marketing 52

Marketing Social Media Email Marketing Mobile Ordering 52

Sling

DECEMBER 2, 2020

With that information, then, you can send them messages, coupons, and general communications promoting their preferences and inviting them to try others. As a member of the Bronze tier, customers can earn discount coupons up to 20% off regular price. 3) Introduce A Loyalty Program. 5) Communicate With Event-Based Messages.

Loyalty Program 78

Loyalty Program Coupons Customer Service Website Management 78