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The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. The concept goes far beyond a simple online menu or QR code. Every dine-in experience starts with a menu, so having yours available online is the first step to going contactless. A goodmobile experience.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it.
Many small business owners added online storefronts and delivery services to help sustain their business admidst vanishing in-store customers, but they now face a new economic threat – friendly fraud. In many ways, restaurants offering onlineordering and delivery services face the same challenges as other online businesses.
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Increased Emphasis on OnlineOrdering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
A busy staff means productive staff, which is good for business. Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. The Solution: Adopt tech solutions to automate back of house tasks Costing your menu can be incredibly time consuming.
You wouldn’t be alone; well-known brands including Prezzo, Itsu and Côte Brasserie have all made the decision to go card-only for good as a means to reduce costs and speed up customer service. Around 950 million mobile users make onlinemobile payments , leading to the rise of pay-at-table technology.
Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. Franchise 2.0:
Consumer behavior is constantly evolving. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Everything is getting more expensive.
A large part of their success are the innovations that are reinventing their restaurants to accommodate a changed consumer base. We’ve seen entire states reopen and re-close in short order due to spikes in cases. Even back in 2017, Domino’s was seeing 90% of its orders being placed through its app or online.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The primary focus of the websites is having what you need, at a good price. The trick with personalization is achieving a good balance.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.
The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. Make Yourself Mobile-Friendly. Including precise title tags, meta descriptions, and headers will help search engines easily find and share menus, location, ordering options, and more.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobileorders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
Widespread adoption of branded apps, onlineordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks. The Impact of OnlineOrdering. Larger chains created their own mobile apps. What about onlineorders, though?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The US and UK also varied on how they wanted to retrieve take-out orders.
In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. One great thing about the online delivery market is that it produces massive amounts of data.
Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. Check the star rating? Maybe skim a few photos?
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. “The good ol’ days” is a strong sentimental feeling. Make sure your online presence is locked in. Extra side, desert, take-home dressing, etc.
Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.
On-Demand Delivery for Square Online Store. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales.
In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. A free, online QR code generator encodes information into a QR code. In both cases, hackers rely on consumers’ inexperience with this quick-response technology.
Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process onlineorders. Cost of goods have risen across the board, but I and other operators seem to have made the necessary adjustments.
More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.
Addition of a new exemption from the loan forgiveness reduction for borrowers who have made a good-faith, written offer to rehire workers that was declined. launched its COVID-19 online operator resource, the US Foods Restaurant Reopening Blueprint. Click here to view the application and instructions. US Foods Holding Corp. No problem.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.
The popularity of onlineordering is motivating big fast-food chains to use rewards programs to hold onto new mobile app customers. The COVID-19 pandemic prompted chains to create, improve upon and increase mobile app and loyalty program adoptions, aligning customers’ shifting preferences toward safety.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges.
Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. Takeout tips are down : Tips for onlineorders and delivery dipped slightly, falling from 8.83 This indicates that tipping culture is closely aligning with the added-value consumers associate with varying types of service.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Highlight the importance of good nutrition and sharing a meal with family or friends.
Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience.
Mobile Menus. Your online menu is the crux of your restaurant’s digital marketing efforts. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. If your mobile experience is poor, you’re building your digital marketing on a shaky foundation. Redirect to your website.
In this article, we discuss how restaurant design is changing as a result of the COVID-19 pandemic and highlight how we must rethink the consumer-facing footprint to make the restaurant experience more sustainable and bolster consumer confidence. Good mechanical design starts with ventilation, filtration and proper airflow relation.
As such, Tork conducted research to understand the consumer mindset when it comes to lunchtime behavior during the workweek and through these insights, created key tips to help improve business operations. Fifty percent of people who do not order takeout or delivery report meals being too costly as their primary reason. Offer Value.
Where take-out and delivery orders previously made up 15% of their business, they have had to quickly morph their business model to accommodate 100 percent of business via take-out and delivery, in the midst of an economic downturn. Support for no-contact doorstep delivery and minimal-exposure pickup options.
Now that consumers have become more particular with dining, service standards have skyrocketed, and expectations are higher than ever before. When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well. OnlineOrdering and Mobile Apps.
Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Methodology: Grubhub took a look at order trends on its platform from January 1 – June 20, 2020, as compared to the same timeframe in 2019 to find the top items rising in popularity so far.
Operations were changed to support delivery, mobileordering, drive-thru, and self-service. Systems were changed to accept contactless payments, online payments, QR codes and digital wallets. According to the National Restaurant Association (NRA), about two-thirds of restaurant meals are now consumed off-premises.
Technological advances are becoming table stakes for this long-term business channel, with more than eight in 10 operators saying the use of technology in a restaurant provides a competitive advantage, and a good proportion of operators plan to ramp up investments in technology this year. Roughly half of U.S.
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