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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. increased consumer demand for real-time information about these incidents. trading partners, consumers). With food recalls at a five year high , there’s (understandably!)
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
For the third year in a row, consumers want more kiosks. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Diners are willing to embrace voice AI. In what ways do the results differ from last year and what factors were at play?
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
According to Statista, most American consumers believe their social media usage will increase dramatically during COVID-19—including 62 percent on Facebook, 43 percent on Instagram, and 34 percent on Twitter. Engaging with Diners on Social Media During COVID-19. ” Update your Online Presence. Take Advantage of #foodstagram.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. This data highlights the significant impact of online reviews on consumer behavior and restaurant success.
Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
People like to share where they are, how good their food looks, and whether it lives up to the hype. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Optimizing your website and social media pages.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.
The pink sauce, as it now appears on Walmart’s website. From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. Maybe it seems fine to consume spices or coffee or candy from some TikTok person you like.
This mindset influenced how I led my businesses to thrive throughout the pandemic, and there are a few ways we persisted that would be relevant for any business navigating similar challenges: Prepare and Adapt When Disaster Strikes. This persistence has become a defining characteristic for me personally and professionally.
How do I attract new customers, manage my costs and differentiate my establishment from the competition? The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There are ways to get bogus reviews removed, but they’re frustrating and time-consuming.
Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.
72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Look for influencers who already talk about local dining or restaurants.
You can leverage the expertise of a consumer PR agency to help you with this. To start building your relationship with the local media, have a good story to tell in the first place. You might also find newsroom contact details on the media organization’s website. Many are using influencers to get their messages across.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Satisfaction is immediate and can be established once consumers are conducting business with you. The Value of Trust.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more. Consumer interest in restaurants dropped by 52 percent from March 10 to April 19. Restaurant Industry Consumer Perspectives.
Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. Link your official website in the space provided. Testimonials work.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers give the highest ratings to the mobile apps (82) and websites (81) used to place orders.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features foot traffic trends, the rise of the cautious consumer and the takeout shakeout. Consumer demand is strong in states that have started reopening to dine-in. The Rise of the Cautious Consumer. Restaurant Sales Velocity.
Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.
"It's incredible and heartwarming to see this grassroots effort become such a unifying initiative, with so many individuals and restaurants coming together for the good of the entire industry. . "When we originally kicked off the campaign, we had no idea that it would resonate on such a global scale," said Helen Patrikis. "It's
But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments. Price: Free (7-day trial), Pro - $129.95/month,
How do you create a good restaurant marketing strategy? Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. In fact, 46% of Americans support buying local.
Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. “I found inspiration on my travels. ” Restaurants in the U.S.
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Teriyaki Madness is expanding ts franchise opportunity to even more entrepreneurs through the launch of its new affiliate restaurant management company, Restaurant Sherpas.
For larger chains this is good news. Good news is there are third party delivery app alternatives that restaurants can actually call a partner. COVID-19 influence: In its first year, the company managed to rake in $25k but closed doors for a couple of months after Cabello was hit by a car. Now that’s good karma.
From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. According to Epsilon research , 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. Increase revenue Marketing efforts can help influence what and how much customers order.
Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment.
In fact, today, online reviews are crucial, especially when just one review can influence numerous potential diners. This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes.
There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.
Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less.
Sustainability continues to be a pressing issue in the specialty coffee sector – and for good reason. However, from the perspective of the consumer, it’s not always easy to spot a truly sustainable coffee shop or roaster. This means these issues are not drastically influenced by smallholders.
Aimee Cicero, PR Events Manager of The Brownstein Group suggests creating life-sized menu items as a way of proactive marketing to create a buzz about a restaurant opening. To create specific content that resonates with your audience, you need to first identify your consumers. Create Targeted Content.
If you haven’t seen these videos, or somehow managed to miss out on the tradwife phenomenon entirely, tradwife (shorthand for “traditional wife”) content is essentially a group of mostly young, almost exclusively white women who insist that a simpler life of cooking, cleaning, and raising babies is the most fulfilling pursuit of womanhood.
It’s a good tool to create a hype even before you open and get the word out.” Tsolakis comments, “I definitely highly recommend getting on the virtual side—there’s a whole other database of consumers out there who are tech-savvy and love apps.” Get an app. His recommendations don’t stop there.
93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. Post-Eye-catchy Photos.
And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. Your website.
Ultimately, this had a huge influence on direct trade as we know it today, where roasters can buy as little as one bag from a farmer or co-operative. Phil Schluter is the Managing Director at Covoya Europe. This is when you use large containers to stack and transport goods. While working at coffee brokerage B.C. Enjoyed this?
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