ChowNow

NOVEMBER 11, 2020

They’re not really thinking through to see if really it’s a good company.” – Mathieu Palombino of Motorino. . In a recent survey by ZypMedia , 53 percent of consumers said they were more likely to buy from a local business during the COVID-19 crisis. This makes it easier for you to market to them again. An added bonus?

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Ordering Loyalty Program Online Ordering Mobile Ordering 345

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Meanwhile, IHOP soars 8 percent to 78.

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2024 Mobile Ordering White Paper Food Order 294

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that? Five percent profit?

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Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

MAY 27, 2020

In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. Takeout For Good. GroupRaise is inviting restaurants across the country to join their Takeout For Good initiative happening on June 2.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

The Rail

NOVEMBER 11, 2022

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.

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Social Media Events Online Ordering Consumer Goods 264

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

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Loyalty Program Customer Service Social Media Coupons 219

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. "Not a good idea." makes it easy for guests to support local restaurants.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Focus POS

OCTOBER 20, 2022

Once seen as a quick fix putting virus-wary restaurant-goers at ease, QR code menus are now a much-maligned downside to dining out, according to 88% of Technomic’s recent 1,000 consumer survey. In fact, nearly 43% of consumers feel completely safe scanning these codes at restaurants.

Consumer Goods 78

Consumer Goods Customer Experience Email Marketing Coupons 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 130

Email Marketing Coupons Social Media Events 130

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations.

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Social Media Loyalty Program Email Marketing Seasonal Menu 195

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. But no one forgets their mobile phone.

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Loyalty Program Mobile Ordering Airlines Merchandise 148

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. Consider the importance of word of mouth marketing. Now imagine that same word of mouth marketing on an exponential level. 1: Social Media is Valuable.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Black Box Intelligence

MAY 24, 2023

Unsolicited feedback (received through channels like social media, online reviews, or customer emails) is the organic, honest, and unfiltered opinions of your customers. Use cost-effective marketing channels: There are ways to expand your reach despite thinner margins and other challenges eating into ad budgets.

Email Marketing 98

Email Marketing Social Media Customer Experience Coupons 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant Engine

FEBRUARY 10, 2021

Video marketing is here to stay. In fact, video marketing is key to your restaurant’s success this year. What’s more, according to one study , 54% of consumers want to see more video content from a brand or business they support. You can (and should) leverage the power of video marketing for your restaurant.

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Social Media Kitchen Safety Online Ordering Email Marketing 114

Restaurant365

JANUARY 27, 2022

And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. With an increased interest in health and sanitation, many consumers, as well as staff members, feel safer not handling paper menus. What is a QR code?

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Mobile Ordering Social Media Customer Experience Online Ordering 148

Indoor Media

NOVEMBER 15, 2017

Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Set up an adverting campaign to reach them through email, social media, or even in-store advertising. Rewarding your customers for being good customers is a small gesture that can make a big impact.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

NOVEMBER 30, 2017

Start Early with Social Media October is Fall Car Care Month for a good reason! After all, that is the goal of marketing and advertising: to drive profits for your business. Glenwood Tire & Auto did a good job of this by prompting followers to give them a call to schedule a service appointment. Don’t worry!

Coupons 78

Coupons Social Media Marketing Advertising 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Indoor Media

MARCH 1, 2018

While you may not be familiar with the proper term “domain name” you use it daily whenever you visit a website or send an email. It is used most commonly as your website address, but can also be used to create a customized email address. How does a domain benefit my marketing? The same principle applies to your online marketing.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78

Touch Bistro

MAY 26, 2021

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. Marketing and Promotions. The Ultimate Guide to Restaurant Marketing. Everything you need to know about social media, digital marketing, SEO, and more!

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. Building a Website First things first, you need a website.

Book 78

Book Advertising Website Management Email Marketing 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Therefore, a thank you note is a powerful tool in marketing your brand.

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Social Media Email Marketing Website Management Customer Service 78

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

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Marketing 2021 Social Media Website Management 61

Buzztime Business

SEPTEMBER 20, 2023

Inspire customers to ditch the couch with event-focused football promotions and these marketing tips. 2) Email is Your Friend Email a personalized invitation to your guests as one of your big game football promotions. Market your bar or restaurant as the “big game headquarters.” 31) Countdown to St.

Email Marketing 78

Email Marketing Social Media Events Back of House 78

The Restaurant Times

MAY 14, 2021

Are you good at baking? Then it is high time that you go and work towards something that you are good at. Consumer trends have evolved further in the past five years. The present trend of the UAE bakery market is the rising popularity of artistic bakery products. Marketing and Brand building.

Social Media 52

Social Media Online Ordering POS Email Marketing 52

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. They can drop off coupons to receptionists that include an offer – like a $50 gift card – for whomever books the holiday party. Wouldn’t they like to host their holiday part at your place?

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Benefits of Reward Marketing : 1.

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Loyalty Program Marketing Point of Sale Email Marketing 52

Web Diner

SEPTEMBER 17, 2020

Here is all you need to know to develop restaurant marketing strategies for the new economy. And right now, with everyone trying to play it safe and weather the storm, budgeting for advertising and marketing are getting slimmer and slimmer. It is vital to optimize and establish new restaurant marketing strategies for the new economy.

Marketing 36

Marketing Email Marketing Social Media Online Ordering 36

SpotOn

MARCH 4, 2024

These POS systems tend to have tedious manual data entry for their items, meaning changing menu prices or managing inventory is time-consuming. A cloud-based POS system is the most popular type of tech in the POS market. When customers pay for their purchase, they can bring in coupons or check-in codes to earn a reward for returning.

Small Business 52

Small Business POS Cash Management Point of Sale 52