Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists.

Franchise 180

Franchise Franchising Marketing Social Media 180

7 Shifts

FEBRUARY 22, 2021

According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Another study found that 66% of consumers modify their purchase amount to maximize points. A good tip is to design a rewards system based on the results you want to get.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 204

Social Media Email Marketing Influencer Customer Experience 204

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Moz offers many free tools to support easy creation and management of your listings on Google, Facebook, and other sites to help consumers find and choose your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. As consumer demand rose for food delivery, ghost kitchens became an effective way to meet that demand. When is a ghost kitchen a good idea for an operator? Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

DECEMBER 8, 2023

In fact, the National Restaurant Association survey notes that 77 percent of consumers cope with holiday demands by letting restaurants do some of their cooking during the holiday weeks. Additionally, working with a supplier that is established in the industry to help ensure your goods arrive on time.

Food Supply 118

Food Supply Seasonal Menu Email Marketing Front of House 118

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. I really look forward to those emails! Build Social Proof.

Customer Experience 216

Customer Experience Email Marketing Social Media Online Ordering 216

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can leverage the expertise of a consumer PR agency to help you with this. But it’s not enough for you to have a good story to tell.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. As a starting point, there is a clear difference between consumer fraud and courier fraud and there are well-known techniques used by each.

Delivery 198

Delivery Food Consumer Goods Food Order 198

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Labor : From a labor standpoint, 2023 was a relatively good year for operators. What can restaurateurs take away from the responses of their fellow operators?

2024 204

2024 Online Ordering Website Management 2023 204

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. To make sure you are successful, give them a good reason to.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

The Rail

MARCH 27, 2024

However, labor and food costs have gone up and consumers have become more value-conscious. Servers who are good at upselling can share their tips and tricks with others. Manage Guest Relationships Modern restaurants prioritize good communication when making reservations and managing customers' feedback.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. It’s only good for the consumer, not the business. Your goal should always be to dominate your market. 38% is related to tone.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Modern Restaurant Management

JANUARY 8, 2024

– Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! By injecting a sense of playfulness into their interactions with consumers, brands are creating unforgettable experiences that build lasting relationships.

2024 216

2024 Loyalty Program Cash Management Customer Experience 216

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). You could use email finder software to get their contact details and send them your helpful content. Customers give their email addresses when booking.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Do you know why? What’s the reason? Did you know?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. Post-purchase is also an opportunity for all business owners to build retention to nurture a good relationship.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Black Box Intelligence

MAY 24, 2023

Unsolicited feedback (received through channels like social media, online reviews, or customer emails) is the organic, honest, and unfiltered opinions of your customers. Use cost-effective marketing channels: There are ways to expand your reach despite thinner margins and other challenges eating into ad budgets.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

7 Shifts

SEPTEMBER 16, 2021

Managing multiple restaurant locations is a good challenge to have. Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Developing a New Concept. Sometimes less is more.

Management 370

Management Management Document Hiring 370

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. This is good information, too.) Quick links What are restaurant promotions?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace. Bottom Line.

2021 191

2021 Email Marketing Online Ordering Advertising 191

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. Consider the importance of word of mouth marketing. Now imagine that same word of mouth marketing on an exponential level. 1: Social Media is Valuable.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In fact, 44% of consumers said that gift cards encourage them to try new restaurants that they would not have otherwise visited. Learn More About TouchBistro Gift Cards. Brand Awareness.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

SpotOn

APRIL 8, 2024

The National Restaurant Association says 45% of consumers plan to eat out or order online that day, making it the busiest and most profitable holiday of the year for restaurants everywhere. 💡 4 in 10 consumers will eat out or order online on Mother's Day. A good number of consumers (27%) want the full-service experience.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98