ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

The Restaurant Group

JANUARY 26, 2025

This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyalty programs reward customers for their repeat visits.

Loyalty Program 78

Loyalty Program Point of Sale Mobile Ordering Customer Experience 78

Modern Restaurant Management

JUNE 24, 2020

Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

ChowNow

FEBRUARY 21, 2025

Create a direct-only rewards program: Reward repeat customers for skipping third-party apps with a digital punch card or exclusive discounts. Many online ordering platforms allow you to set up loyalty rewards automatically, making it easy to track and redeem. A simple Order today and get free delivery!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

APRIL 2, 2024

Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. Moreover, implementing initiatives such as solo dining specials or loyalty programs tailored for individual diners can further incentivize solo dining experiences.

Loyalty Program 411

Loyalty Program Catering Seating Customer Experience 411

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. The numbers speak for themselves.

Delivery 147

Delivery Food Loyalty Program Food Order 147

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Restaurant Engine

MAY 14, 2025

Celebrate your customers with loyalty programs and grow your retention rate. According to Metrobi , Loyalty program members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

The Restaurant Group

MAY 17, 2025

Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Restaurant Business

JUNE 5, 2025

He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.

Fast Casual 147

Fast Casual Leadership 2025 Loyalty Program 147

SpotOn

DECEMBER 11, 2024

Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?

Fast Casual 52

Fast Casual Casual Loyalty Program Online Ordering 52

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.

Franchising 508

Franchising Franchise Fast Casual Point of Sale 508

7 Shifts

JULY 12, 2024

Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing. Upselling and creating loyalty programs can help coffee shops boost profit margins.

Food Truck 397

Food Truck Customer Service Seasonal Menu Loyalty Program 397

Web Diner

FEBRUARY 28, 2025

From Empty Seats to Endless Lines: The Email Marketing Secret Weapon Your Business Needs Whether you’re running a cozy caf, a bustling bistro, a trendy food truck, or a high-end restaurant, there’s one universal truth: empty seats mean lost revenue. Modern food service email marketing should be as varied as your menu.

Email Marketing 36

Email Marketing Marketing Food Truck Social Media 36

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

JULY 14, 2020

based participating restaurants of DoorDash’s program to support Black-owned businesses who Kiva approves for a loan* by seeding a revolving loan fund starting at $150,000 with potential to grow the investment in the coming months. Customers will see Black-owned carousels on DoorDash in select markets including Washington D.C,

Mobile Ordering 412

Mobile Ordering Certification Loyalty Program Kitchen Safety 412

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Another option is to look into government programs that might offer financial assistance for small businesses.

Bar 370

Bar License Email Marketing Customer Service 370

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Installing self-serve micro markets and pop-up groceries. Expanded service offerings to best meet consumer needs.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

The Restaurant Group

FEBRUARY 25, 2025

Strengthens Customer Loyalty When guests receive personalized service, they return. Focusing on High-Profit Items Training programs should emphasize selling premium offerings. Using Guest Preferences for Targeted Upselling Loyalty programs track preferences, allowing restaurants to send exclusive offers that match guest interests.

Loyalty Program 68

Loyalty Program Customer Experience Customer Service Email Marketing 68

Modern Restaurant Management

MAY 12, 2020

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."

Mobile Ordering 378

Mobile Ordering Online Ordering Food Order Hospitality 378

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

SEPTEMBER 26, 2017

You know you need restaurant promotions to bring in new customers, but when you’re a fast-casual restaurant owner, this is often at the bottom of a very long to-do list, especially if you’re just starting out. Check out these tips to avoid these advertising mistakes we’ve seen fast-casual restaurants make over the years.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Start a loyalty program Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Quick links What are restaurant promotions? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

The Restaurant Times

DECEMBER 28, 2020

In casual dining restaurants where the service expectation is low and the volume of customers high, the ideal Table-to-Waiter ratio is high- 6 to 8 tables (seating an average of 4 people) per waiter. POS integrated CRM also tells you about your customers’ preferences and their revenue potential, which you can use to run marketing campaigns.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Mad Mobile

JUNE 26, 2024

Customer loyalty is essential to running a successful business. A strong customer loyalty program should utilize the three Rs: Rewards, relevance, and recognition. But customers also want to feel recognized, and your restaurant loyalty program can provide the acknowledgement they crave.

Loyalty Program 40

Loyalty Program Operations Customer Experience Point of Sale 40

Black Box Intelligence

NOVEMBER 16, 2021

While one great deal or special may drive restaurant revenue, the reality is most restaurants need a mix of specials, discounts and loyalty rewards to offer a little something for everybody. Here’s how to increase restaurant sales with the right blend of incentives and restaurant marketing strategies. Restaurant sales data trends.

Guest Recovery 98

Guest Recovery Loyalty Program Email Marketing Customer Service 98

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . The aim is to encourage repeat customers and cultivate customer loyalty.

Technology 78

Technology Marketing Social Media Loyalty Program 78