ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Book Reservations, Join Waiting List.

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Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Make Your Menu Seasonal. Drive business to your restaurant by creating an attractive, seasonal menu.

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Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

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Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Rotating Pre-Fixed Menu. Among the highlights: Pickup Incentives.

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Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

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Marketing Email Marketing Online Ordering Specials 442

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 419

Marketing Email Marketing Online Ordering Specials 419

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Here is an example of a restaurants branded app.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. This information can then influence your marketing initiatives.

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Management Management Email Marketing Point of Sale 397

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

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Email Marketing Marketing Seasonal Menu Coupons 195

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Customize the navigation.

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Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Is my menu accessible and legible?

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

ChowNow

MARCH 14, 2025

On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

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Operations Management Management Front of House 195

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

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Social Media Email Marketing Front of House Customer Experience 278

ChowNow

APRIL 4, 2025

When guests see you consistently getting positive reviews, responding to feedback, and showing up online with intention, theyre more likely to book a table, place an online order, or come back for seconds. A QR code on the receipt, table tents or a quick post-meal email can go a long way. A strong restaurant reputation builds trust.

Management 195

Management Management Social Media Online Ordering 195

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Your goal should always be to dominate your market. You’re not marketing enough.

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Coaching Email Marketing Communication Book 337

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Restaurants with a clear, “bought into” mission statement are successful.

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Customer Service Social Media Customer Experience Reference 413

Modern Restaurant Management

OCTOBER 31, 2019

If they can book right then and there why would they continue to search for other options. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

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Management Management Operations Mobile Ordering 367

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. ” Tastewise Data.

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Serving White Paper Food Recycling 517

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

SpotOn

JANUARY 13, 2025

If you take reservations, you can close your reservation books by modifying your reservation hours. Pause automated marketing campaigns Whether your business is closed or not, it’s a good idea to pause your existing automated marketing campaigns.

Online Ordering 98

Online Ordering Document Email Marketing Back of House 98

EATER

MAY 20, 2022

Soon enough, she got an email back from Instagram that said her account had been deactivated for violating their terms and conditions, which didn’t make sense. She had plans to release a new menu a few days later, which is also when she opens up her orders for the month. For these reasons, Instagram is intrinsic to her business.

Email Marketing 293

Email Marketing Guest Recovery Point of Sale Social Media 293

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. To compute this, use the formula: Menu Item Profitability = No.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

EATER

OCTOBER 26, 2020

The adults scanned the QR code on the table to find the full menu and drinks list. At another Brooklyn restaurant Lalou a few weeks ago, I scanned the QR code to find the menu and also the health screening form, where they collected my email in case they needed it later for contact tracing.

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Fine Dining Seasonal Menu Dine-in Back of House 329

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Revamp your menu Have you always wanted to reinvent your menu?

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Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 27, 2024

Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent).

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2025 Loyalty Program 2024 Back of House 221

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Modern Restaurant Management

JULY 30, 2021

Their growth in urban and suburban markets is impressive and is the result of great operations and focus on people development,” said Andrew Cherng, Co-Founder and Co-CEO of Panda Restaurant Group, the largest Asian dining concept in the U.S. “The market is still ripe for continued expansion and growth,” said Kapoor.

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Franchising Franchise Fast Casual Point of Sale 508

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

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Email Marketing Marketing Website Management Reservations 75