Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

Recycling 567

Recycling Sustainability Loyalty Program Social Media 567

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 7, 2025

How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

JUNE 4, 2021

Google is by far the top search engine with over 87 percent market share in the U.S. Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. Last year alone there were 6.9 Title Tags.

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. But, if the most successful hospitality businesses invest more in marketing campaigns.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

APRIL 5, 2022

As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. In this blog, we will discuss the various facets being utilized to enhance the entire operation of the ghost kitchen efficiently.

Online Ordering 491

Online Ordering Website Management Point of Sale Inventory 491

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 453

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 453

Modern Restaurant Management

NOVEMBER 16, 2020

To do this, nothing could be easier: just go to the Google My Business website and create your account. If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. Your schedule. Pictures of your establishment. A description.

SEO 537

SEO Website Management Online Ordering Information 537

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! You can’t just have a well-optimized company website that follows the latest web development trends anymore. Wrapping up.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JANUARY 13, 2020

Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. You got into this business because of your passion for food and hospitality.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Online Ordering Social Media Website Management 397

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Goliath Consulting

MAY 19, 2020

It will also provide a marketing platform where you can meet new people and gain new leads. It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. INVEST IN TECH.

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Culinary Cues

FEBRUARY 18, 2020

So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Always a specialized space for members, the club setting maintained a market space for food that was based on tradition, classic preparations, and to a large degree a “food cost free zone”. www.harvestamericacues.com BLOG.

Beverage 520

Beverage Events Food Order Website Management 520

7 Shifts

MAY 11, 2020

Run through our guide to reopening your restaurant to plan your labor, inventory, marketing, and more so you can reopen with a bang. Employees must report any symptoms and recent travel to their managers before a shift. Plan your reopening timeline The first question to ask yourself (and your team) when planning a reopen is “when”?

BOH 368

BOH Food Safety FOH Equipment 368

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Form a Commercial Team Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. But, if the most successful hospitality businesses invest more in marketing campaigns.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. Check out our blog post breaking these red flags down with what to avoid in a job description. In his work, he realized that many employees get thrust into management positions without any training. It's a full-on media company.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Real Ingredients, real purpose, real flavor.” [] Show it everywhere – make it critical to your culture. Choose wisely.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to. Drive orders with an email marketing campaign.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

7 Shifts

JULY 10, 2020

[Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. 1 Set goals for the event ??

Events 351

Events Social Media Seating Kitchen Safety 351

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Ignore them and they will find someone else to pay attention. [] CONFUSING LEADERSHIP AND MANAGEMENT.

Cash Management 359

Cash Management Point of Sale Leadership Website Management 359

Indoor Media

JULY 27, 2017

This includes new restaurant marketing ideas and even operational tips. Here are seven blogs that you may want to follow for tips and trends that will help you improve your restaurant’s profitability. The site is stocked with excellent restaurant marketing strategies that will have your customers begging you to take their money.

Blog 88

Blog Marketing SEO Website Management 88

EATER

MARCH 1, 2021

Following a heated debate on Twitter, the site has been replaced with an apology Over the weekend, product manager and engineer Tom Redman announced on Twitter that he and two friends were launching Recipeasly, a website for those looking to collect online recipes without having to read the many words of the recipe’s creator.

2021 326

2021 Website Management Advertising SEO 326

Goliath Consulting

APRIL 28, 2020

In our previous blog article, we briefly touched on the various advantages of third party delivery services, like how outsourcing delivery to a third-party service has an advantage of allowing smaller, local restaurants to get started quickly (2). You have to actively promote on social media to make up for the marketing.

Delivery 269

Delivery Food Back of House Franchising 269

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 195

SEO Social Media Website Management Mobile Ordering 195

7 Shifts

OCTOBER 21, 2021

On the 7shifts blog and social media, we seek to provide actionable and informative content to help restaurant people learn about every corner of the industry. But we also recognize that many managers are often thrust into these positions with little to no formal training. Daily Management Course. Digital Management Tools. ????‍??

Management 195

Management Management Website Management Hiring 195

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. podcast website. The solution is simple: Podcasts!

Coaching 195

Coaching Website Management Email Marketing Retail 195