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Why Become a Franchise Owner?

Goliath Consulting

The Benefits of Owning a Franchise Restaurant Business. We discussed in our earlier blogs why it is a great time to buy a food franchise in 2020 through 2021. The COVID-19 pandemic is helping boost franchise sales as unemployment grows in the restaurant industry and people are reassessing new career options.

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Why Now and into 2021 is a Great Time to Buy a Franchise

Goliath Consulting

With all the trouble the pandemic has given the restaurant industry these past couple months, you might be surprised to hear that restaurant franchising opportunities have never been stronger. Up-and-coming restaurants like Fajita Pete recently announced it will triple locations from their new franchise deals (2). UNSTABLE WORKFORCE.

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Steps to Choosing a Franchise

Goliath Consulting

Finding the best franchise requires a lot of research, time, and money. There are thousands of franchises, so this can be a challenging task. Choosing the right franchise that best suits your needs can be daunting but exciting for those ready to become business owners. Franchise costs usually vary from $10,000 up to $1,000,000.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

and then strategically use those keywords in content (on your website, in your newsletter or in blog posts, for instance). Create unique content – Think blog posts, testimonials, engaging/fun social media posts. This could look like blog posts rounding up local events over the weekend or testimonials from local regulars.

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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. By sharing content that showcases expertise in the culinary world, the franchise world and beyond, executives can become trusted leaders for others in the industry.

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Future of Food Delivery

Goliath Consulting

Larger franchises have offered free delivery (McDonalds, Applebee’s, IHOP, Panera Bread, Wingstop and Chipotle Mexican Grill, among many others) to accommodate decreasing on-premise sales (1). Even larger brands, like that of the sub/sandwich franchise Jersey Mikes, relied on third-party delivery as a way of managing within its capacity (4).

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How to Manage Your Restaurant Labor Cost Percentage

7 Shifts

This is certainly true for the independent entrepreneur, but even large and resourceful restaurant franchises and groups are not immune to the threat—and in some cases, the reality—of rising labor costs. While the tips outlined above can be beneficial in all restaurants, these ones listed below are more applicable to franchises.