The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Some common areas where creating a sound process can lead to improved efficiency include: Menu audits. Employee scheduling.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Harbor Touch

MARCH 18, 2025

If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. Financial and Marketing Strategies 7. Trim staff there and push a special to lure diners. Market Smarter with Targeted Efforts Random ads drain cash. Notice a slow Tuesday?

Management 148

Management Management Seasonal Menu Cash Management 148

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. It was AVIS Rent-A-Car that stated: “We don’t want to be the biggest, just the best.” Choose wisely.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. Social Media QR codes can also be used on social media platforms to promote a restaurant's menu or special offers.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

7 Shifts

JUNE 3, 2022

Learn more about how Kelly McCutcheon and her team established Hopdoddy's core values in our blog post guide, and listen to Kelly on the podcast here. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. Not Urgent & Important — Email.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Goliath Consulting

SEPTEMBER 14, 2020

The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4). There are blog posts like ours, too, that discuss trending topics and cover important factors that make concepts recession- and pandemic-resistant. 2020, September 11).

Franchise 393

Franchise Franchising 2021 Fast Casual 393

Modern Restaurant Management

OCTOBER 31, 2019

This blog will steer you in the right direction. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know. You can use it to drive sales through specials and highlighting new employees. Here are ten items you should implement on your website.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! www.harvestamericacues.com BLOG.

Guest Recovery 410

Guest Recovery Kitchen Safety Customer Service Food Safety 410

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

Culinary Cues

JUNE 16, 2020

Let’s start with a clean slate and lean back on some old marketing tools: [] BUILD ANTICIPATION. You deserve a break today” was always a perfect marketing pitch that focused on reward – don’t underestimate its importance. [] PRODUCT, PRODUCT, PRODUCT. www.harvestamericacues.com BLOG. Do it all and do it often.

Social Media 366

Social Media Entertainment Email Marketing Customer Experience 366

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

The Restaurant Group

MAY 17, 2025

A restaurant referral program is a straightforward marketing strategy designed to reward current guests when they recommend your restaurant to their friends or family. These incentives could be discounts, special offers, or unique experiences, making it a win-win for everyone involved.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Goliath Consulting

MAY 31, 2023

This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. In this blog post, we’ll explore how geo-fencing can help your restaurant business and provide tips for implementing this strategy effectively. Look no further than geo-fencing!

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

Restaurant Engine

DECEMBER 25, 2024

Do you offer an extra special chef that entices customers? All of your marketing how do you communicate with people? What is your brand voice, the graphic style of your imagery and video , and the text on your menu, website, email marketing, and social media accounts? For example, has it been around for decades?

Social Media 93

Social Media Customer Experience Email Marketing Customer Service 93

7 Shifts

MARCH 16, 2022

Take note of employees who demonstrate initiative, integrity, or management potential and present them with special projects, training responsibilities, and other developmental opportunities. The winning submission becomes a special for the month that guests can order, with credit given to their inventors. Prioritize Workplace Health.

Front of House 370

Front of House Back of House Communication Customer Service 370

Goliath Consulting

AUGUST 16, 2023

Those 280-character snippets allowed businesses to create a buzz about daily specials, share customer testimonials, and address feedback almost instantly. Imagine letting your followers virtually ‘sit’ at a table in your restaurant or giving them a 3D preview of your daily specials!

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

Bar 163

Bar Marketing Email Marketing Social Media 163

7 Shifts

JANUARY 31, 2024

Some restaurant managers work directly with the chef to plan menu item selection or daily specials. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. You’re craving eggs benedict, and you want to go somewhere that’s well-reviewed, close to you, and not too busy. And if that information isn’t there, people will go somewhere else.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

The Restaurant Group

FEBRUARY 25, 2025

A simple beverage pairing suggestion or a special addition can significantly increase sales over time. This is effective for new menu items or special add-ons. Using Special Offers to Encourage Larger Purchases Restaurants can create limited-time offers with an exclusive menu layout optimization strategy. boosts engagement.

Loyalty Program 68

Loyalty Program Customer Experience Customer Service Email Marketing 68

Indoor Media

NOVEMBER 2, 2018

Auto repair blogs give you the short, sweet, and relevant of the auto repair marketing world. Consider how quickly things change in marketing. As a mechanic, keeping up with the marketing tactics that work best in the auto repair industry can be the key to a successful marketing plan.

Blog 78

Blog 2020 Email Marketing Franchising 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 130

Email Marketing Coupons Social Media Events 130

Bevology

OCTOBER 11, 2021

The Forum also gives wine professionals the opportunity to learn about the benefits of the Clubhouse app for creating new wine communities and accessing new markets. Special discounts are also available for Vinitaly exhibitors, producers, and partners of OperaWine and 5StarWines & Wine Without Walls, as well as students.

Seminar 179

Seminar Social Media Workshop 2021 179

Lavu

JUNE 6, 2025

Instead of discarding unused produce or meat, consider incorporating them into daily specials or creating new menu items. Offer Specials on Slow-Moving Stock to Reduce Inventory Waste You probably already understand the importance of managing inventory and reducing expenses.

Loyalty Program 78

Loyalty Program Waste Recycling Inventory 78